DETROIT - eTradeWire -- Avanti Press announces the promotion of Lisa Engler to the new position of Vice President, Product Planning and Partnerships.

Engler's responsibilities in the role include product introduction planning, product line editing, and product partnering relationships with other publishers, prominently including the NIQUEA.D brand which Avanti Press distributes exclusively in North America. Additionally, Engler will steer product strategy for all brands Avanti Press sells. Engler is also the company's current representative and board member for the USA Greeting Card Association. She joined Avant Press in 1992.

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"Lisa has long excelled at cross-functional leadership with an inclusive and collaborative intent," said Chip Owen, Executive Vice President at Avanti Press.  "This skill has grown especially important as the company's range of product offerings has expanded in keeping with the market's positive embrace of Avanti's customer management practice. Her focus, her commitment to both internal and external teams, and her desire to continuously improve the company's navigational settings have influenced countless advances for Avanti Press."

Founded by Rick Ruffner in 1980, Avanti Press is known for its original greeting card collections sold around the world. The company's every day and seasonal cards are available in leading regional and national retail outlets and at independent stores throughout the United States, Canada, and other countries.