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Life's Grape Expands Retail Distribution & Transports You to Your Childhood Found In the Snack Aisle

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Family-Owned, California-Grown Business Enters Whole Foods SoPac, Harmon's, Raley's, Gelson's & Save Mart This Fall

RENO, Nev. - eTradeWire -- Life's Grape®, a family-owned, California-grown business, announced that they will be expanding their distribution of sweet, meaty, and juicy all-natural snacks across the west coast to esteemed grocery stores including Whole Foods Southern Pacific, Harmons, Raley's, Gelson's and Save Mart on the west coast. Since founded in 2018, Life's Grape has changed consumer's perceptions of traditional raisins, and in the past year, they have grown steadily on e-commerce and reached over 400 retail store locations.

Life's Grape's® vine-dried grapes are made using their signature Selma Pete grape which is a cross between a Thompson Seedless, Fiesta Seedless, and Muscat. Traditional raisins are laid down to dry in between the rows and often become sunburnt from direct sunlight, resulting in a baked raisin that has tough skins and an overly sweet, caramelized flavor profile. Instead, by both using the Selma Pete grape variety and leaving them to dry on the vine under a canopy of shade, Life's Grape's® all-natural product is sweeter, meatier, juicer, and contains no contamination from herbicides or fertilizer because they never meet the soil.

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"Getting on to shelves Whole Food's, Save Mart, Harmon's, Gelson's and Raley's has been a dream come true for our family," said Courtney Gillespie, President and COO of Life's Grape®. "Over the years, raisins have 'earned' a negative reputation and has caused a whole generation of consumers to overlook the category. Despite that fact, we have still intrigued these buyers enough to give them a try. Expanding our distribution, getting into more doors, and in front of new customers will help us gain new fans and hopefully change past perceptions of raisins for good."

Life's Grape®'s Classic (13 oz) and Mini Vine-Dried Grapes (13 oz) will be available in resealable bags at Save Mart/Lucky's/FoodMaxx locations. All Harmon's grocery stores will carry the Classic Vine-Dried Grapes (1 oz), Mini Vine-Dried Grapes (1 oz), Dark-Chocolate Dipped Vine-Dried Grapes (0.8 oz) and Peanut Butter-Dipped Vine-Dried Grapes (0.8 oz) in 12-count snack packs. Raley's/Bel Air/Nob Hill will feature the Classic Vine-Dried Grapes in the resealable bags and snack packs and the Dark Chocolate Dipped Vine-Dried Grapes snack packs. Gelson's will carry the resealable bags and snacks packs of the Classic Vine-Dried Grapes. Lastly, the Chocolate Dipped Vine-Dried Grapes, Peanut Butter Dipped Vine-Dried Grapes, and Classic Vine-Dried Grape snack packs will be available at Whole Foods in the Southern Pacific region. For more information on Life's Grape® and their full line, please visit www.lifesgrape.com.

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Gaby Provenzano

Source: Life's Grape
Filed Under: Food

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