COLUMBUS, Ohio - eTradeWire -- COLUMBUS, OH — Lextant, the leader in human-centered design research, proudly announces the evolution of its renowned facility. Reimagined from the ground up, The Insights Garage isn't just a research space — it's a strategic partner in the innovation process. Purpose-built in Central Ohio by researchers for researchers, this next-generation facility draws on decades of global experience to anticipate client needs and empower teams to create with confidence.

A Research Destination Built for Innovation

Designed to support everything from foundational exploration to in-depth validation, the campus offers unmatched flexibility and capability:

• Five-star recruiting in a nationally recognized test market
• Transparent, inclusive pricing paired with premium hospitality
• Proprietary behavior capture with integrated eye-tracking
• Multi-view streaming and fully configurable research spaces

From focus groups and consumer clinics to retail simulations and kitchen labs, The Insights Garage adapts to any study — no matter the complexity.

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Uniquely Adaptable for Mobility Research

As the only facility of its kind in the Midwest, The Insights Garage includes features critical to modern mobility research:

• Exhaust evacuation systems, EV chargers, and GPS repeaters
• Easy load-in and secure access for up to nine full-size vehicles
• Configurable for static BUC, simulated, and dynamic testing programs
• Patent-pending LIV Platform: a portable in-vehicle behavior capture system integrating facial recognition, biometrics, eye tracking, experience capture, and real-time global streaming

These features enable clients to uncover how design impacts adoption, learning, usability, and distraction — in real-world conditions.

Trusted by the World's Leading Brands

From early concept evaluations to advanced simulator studies and on-road testing, Fortune 500 companies trust The Insights Garage to power their most critical innovation work. And with Central Ohio's unmatched respondent quality and show rate, research here delivers exceptional results — every time.

https://www.lextant.com/market-research-facilities/