Lead with Your Soul - Facing Ethical Dilemmas as Professionals

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Make the right decision. Learn how to face ethical dilemmas from an expert in the field.

AKRON, Ohio - eTradeWire -- The Akron Chapter of the American Advertising Federation (AAF-Akron) and the Better Business Bureau of Akron (BBB Akron) virtually host Wally Snyder, president of the Institute for Advertising Ethics, on May 13 at 5:30 pm (ET) for a discussion on the ethical dilemmas that advertising professionals face and how they can do the right thing in resolving these issues. Advertising is one of the most important businesses in the global economy and it is paramount for the advertising industry to practice enhanced ethics. Mr. Snyder will discuss how consumers value, expect and reward enhanced ethics in the digital marketplace. He will also cover the personal case for enhanced ethics that is based on feelings of wanting to treat consumers- and business partners – with truth and fairness. He will conclude with actual workplace illustrations of how enhanced ethics is practiced in a very competitive industry, and how to inspire professionals to want to do so.

Mr. Snyder has devoted his entire professional career to working on advertising development, regulation and ethics. He served as a trial lawyer and as assistant director for advertising practices at the Federal Trade Commission before joining the American Advertising Federation where he served as president and CEO, from 1992–2008. He is the author of Ethics in Advertising. Making the Case for Doing the Right Thing.

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The presentation is from 5:30 p.m. – 6:30 p.m. with an open forum for Q&A from 6:30 p.m. – 7 p.m. The event is free for all AAF Members, BBB accredited businesses, students and $10 for non-members. All registered attendees will be entered to win a 30-minute mentoring call with Mr. Snyder.

AAF-Akron was founded as the Advertising Club of Akron in 1945. AAF-Akron's efforts today include programs that educate members and help them conduct business better, government relations on behalf of members, educational programs to help provide a more prepared and diverse workforce, and promoting recognition of the economic and social value of advertising as an industry. AAF-Akron is a member of AAF District 5 and the national AAF. A nationally recognized chapter, it has been honored five consecutive years for its efforts.

For more information and to register, visit http://www.aafakron.com/events/lead-with-your-soul-facing-ethical-dilemmas-as-professionals/

Cecilia Sveda (Executive Director)

Source: AAF-Akron
Filed Under: Advertising

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