EATONTOWN, N.J. - eTradeWire -- Lawson, Rescinio, Schibell & Associates, P.C. (LRS) will relocate effective May 1, 2026, to 145 Wyckoff Road, Suite 304, Eatontown, NJ 07724, marking an exciting new chapter for the firm.

As part of this transition, LRS is also introducing a refreshed brand identity, a new logo centered on LRS—the name clients have used for years—and a new tagline: "Solutions that make a difference. People who make it count." The updated look and messaging reflect the firm's modern, forward-thinking approach and its continued commitment to delivering meaningful value to clients.

"This move represents both a return to our roots and an investment in our future," said Mike Rescinio, CPA, Partner. "We are proud of where we started and even more excited about where we are going. Our focus remains on delivering solutions that truly make a difference for our clients."

Founded in 1989, LRS was built on a simple but powerful mission: to ease the burden on business owners so they can focus on growth. That mission continues today through a client-first approach grounded in trust, responsiveness, and a deep understanding of each client's goals.

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"This next chapter reflects how we continue to evolve with our clients," said Sal Schibell, CPA, CFP®, MBA, MS Taxation, Partner. "We go beyond traditional accounting to provide practical guidance that helps clients make informed decisions, improve profitability and navigate complexity with confidence."

While the firm's address is changing, its phone number, 732-531-8000, fax number, 732-531-8080, and all email addresses will remain the same, ensuring a seamless transition.

LRS serves a diverse client base—from start-ups to middle-market businesses and global organizations—across industries including construction, marinas, and recycling, as well as government agencies, municipalities, and not-for-profit entities throughout New Jersey, New York, and eastern Pennsylvania.

"The strength of our firm has always been our people," said Bob Matticola, CPA, Audit Partner. "Our team is committed to delivering solutions that make a difference and ensuring that every client relationship reflects the level of care and accountability that defines our firm."

As LRS returns to its roots, the firm remains focused on the future—continuing to deliver exceptional service, fresh thinking, and value beyond accounting. For more information, visit www.LRScpa.com.