ATLANTA - eTradeWire -- Earlier this month, Laurelanne Media PR + MGMT announced a strategic partnership with Los Angeles recording artist and songwriter Kiki T to support the rollout of her current single 'Dopamine' and her upcoming summer album, ROWE.

Since the partnership launched, the Atlanta-based company has placed Kiki T's press across more than 200 internet sources, including news outlets and digital magazines. The campaign continues to build, with several podcast appearances and exclusive interviews currently in development.

'Dopamine,' released in February, is the opening single from ROWE, a song about screen addiction, reward loops, and the specific chaos of a generation that cannot put the phone down. The production hits like a notification. The song sounds exactly like the thing it's describing, and that's entirely the point.

Kiki T has drawn comparisons to two of pop's most genre-agnostic songwriters. Diane Warren has written across rock, pop, R&B, and country for artists including Beyoncé, Whitney Houston, Cher, Celine Dion, Lady Gaga, and Aerosmith, making her the standard-bearer for writers who refuse to be boxed in by genre. Bonnie McKee, who co-wrote six of Katy Perry's biggest hits including 'Teenage Dream,' 'Roar,' and 'California Gurls,' has also written for Britney Spears, Taio Cruz, Kesha, and Christina Aguilera, and unlike Warren, McKee has always had one foot on the stage as a recording artist herself. The comparison to both says something specific about Kiki T: a writer with the range to move across sounds and the performer's instinct to know what lands on the body, not just on paper.

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The partnership represents the full scope of what Laurelanne Media brings to an independent artist's release cycle: editorial coverage, press distribution, media outreach, and the kind of sustained momentum that a single press release cannot build on its own.

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