L2 Brands Reclaims Sights On Golf

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Industry veteran Jeff Waller to launch golf business as VP of Sales.

HANOVER, Pa. - Jan. 31, 2019 - eTradeWire -- L2 Brands is pleased to announce the hiring of former Sr. Director of Global Business Development of Ahead, Jeff Waller, to direct its sales efforts in the golf channel.  Waller, a thirty-five-year expert in the golf business, has led a successful career thus far, turning Golf Professional upon completing his Bachelors at North Carolina State. After a thriving tenure as Head Professional at Meadow Greens Country Club, Waller decided to extend his experience on the greens to a career in sales, partnering with Ken Shwartz, founder of Ahead.

Waller, with Shwartz, managed sales, marketing, and product development for twenty-three years. Ahead became the dominate headwear company for country clubs, major golf tournaments and was the leading hat vendor for the US Open, British Open, PGA Championship, and Ryder Cup.  In 2011, New Wave AB purchased Ahead where Waller remained in a Sr. Management role until deciding to move on to his next venture, L2 Brands.

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"We think the timing is right to bring our recently merged Legacy and League brands into the changing golf business.  With our 27-year emphasis on quality, speed to market and a vast selection of headwear, apparel, and home décor, we're looking forward to creating a foundation that will lead to sustainable growth" states Pete Waldron, President L2 Brands.  "Jeff brings an incredible wealth of experience, talent and knowledge to L2 and our renewed efforts in the golf channel" continues Waldron.

"I am truly excited to lead L2 Brands into the golf market," says Waller.  "The facilities, quality, and creativity are second to none.  The opportunity is tremendous; I haven't seen anything like it in my career. They say timing is everything and as the merger of two terrific iconic brands comes to completion, I become available to proudly represent this extensive line; the entire opportunity just teed up perfectly," states Waller.

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About L2 Brands

L2 Brands is a leading supplier of best-in-class casual apparel, headwear, and home décor in the Collegiate, Resort and Corporate channels.  Selling under the League and Legacy brand names, based in Pennsylvania, L2 has had deep relationships with more than 3000 leased and independent campus stores nationally and over 500 collegiate licensors for more than 25 years.  Also, L2 has seen rapid growth selling to more than 6000 accounts in the Resort, Destination, and Corporate channels.  Both brands are known for their classic vintage-inspired styles, iconic logos, all-American aesthetic and their commitment to serving the communities and stakeholders through its numerous corporate social responsibility initiatives.

Media Contact
Deserie Lawrence, L2 Brands

Source: L2 Brands
Filed Under: Fashion, Apparel

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