AUSTIN, Texas - eTradeWire -- Inktavo, a leading provider of integrated software solutions for branded merchandise and decoration businesses, is proud to announce the appointment of Kreg Holdaway as its new Chief Financial Officer.

Holdaway brings more than two decades of strategic financial leadership at public and private equity–backed companies.

Holdaway previously served as Vice President of Finance at Absorb Software, a global leader in the LMS space, leading financial strategy, investor relations, global expansion support, and multiple successful acquisitions.

"The opportunity at Inktavo is immense," states Holdaway. "I'm excited to help accelerate our mission of bringing together best-in-class solutions. With the enhanced investment resources from partners like PSG and Blue Star Innovation Partners, this cohesion won't just streamline operations; it will directly drive superior revenue growth for our customers while creating substantial new enterprise value for Inktavo.

Holdaway joins the team with a 20+ year career driving growth and profitability through strategic foresight and operational excellence. His expertise spans financial planning & analysis, M&A, capital raising, and operational excellence.

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"Kreg's passion for building scalable financial organizations makes him an exceptional addition to our leadership team," says James Armijo, CEO of Inktavo. "His experience at private equity and public companies is crucial as we continue to expand and refine what we offer our customers."

As CFO, Holdaway will oversee Inktavo's financial strategy, operations, and governance as the company advances its focus on empowering print, promo, and signage businesses with technology that drives efficiency, sales growth, and customer success.

About Inktavo

Inktavo is a leading provider of software solutions built specifically for branded merchandise, print, and signage businesses. Through its connected suite of products: InkSoft, GraphicsFlow, Printavo, and SignTracker, Inktavo helps shops increase sales, streamline operations, and scale production with confidence. By combining innovation, integration, and customer-centric design, Inktavo enables businesses to organize, grow, and thrive in a competitive marketplace.

To learn more, visit www.inktavo.com.