BURWOOD, Australia - eTradeWire -- KidsBliss Australia today announced the launch of its "Defend & Soothe" campaign, introducing an advanced Biological Shield designed to protect infants from the anticipated Autumn surge of biting midges (sandflies) across Queensland and New South Wales.

As coastal regions enter a high-density midge season driven by recent weather patterns, meteorological models predict a significant escalation in local swarms through May. Unlike standard mosquitoes, midges are "pool feeders" that physically slice the skin, leading to a delayed hypersensitivity reaction colloquially known as the "Acid Itch."

"Standard watery sprays often fail because they leave microscopic gaps on the skin that midges can exploit," said the Product Director at KidsBliss. "Our solution creates a Viscous Trap—an unbroken lipid film that physically stops the landing while providing a 100% DEET-free safety profile for a baby's 30% thinner skin."

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The "Defend & Soothe" Initiative Highlights:

• Dual ACO Certified Protection: KidsBliss provides the only Australian-made "Defense Duo" where both the repellent and the recovery gel are independently verified to contain 95%+ organic ingredients.
• The "Fabric Interface" Breakthrough: To protect newborns under 6 months, KidsBliss has pioneered a "Halo of Scent" protocol, allowing parents to mist pram netting and clothing to create a 360° protection bubble without direct dermal saturation.
• Safety Over Solvents: Unlike synthetic repellents containing DEET—a solvent strong enough to melt plastic stroller handles—KidsBliss utilizes Green Chemistry to protect the skin's delicate acid mantle.

Supporting Affected Families

To ensure families are equipped for the 2026 swarm, KidsBliss is offering a limited-time "Buy 2 Mists, Get 1 Recovery Gel FREE" bundle. This system provides the essential two-step "Prevent + Repair" cycle required to stop the itch and prevent secondary infections like school sores (Impetigo).

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Coastal Defense Duo (The Hook): 2x Midge Mists + 1x FREE Recovery Aloe. Total Today: $47.85 (Includes shipping).

Availability: The Biological Shield bundles are available for immediate dispatch Australia-wide. To view the scientific guide and secure protection before the next tidal swarm, visit the official campaign landing page: https://kidsbliss.com.au/products/qld-midge-mosquito-defense-duo-build-their-biological-shield?variant=53000771862822

About KidsBliss Australia:

KidsBliss is a premier Australian-owned developer of organic pediatric skincare and eco-home solutions. Built on the "Fabric Skincare" philosophy, the brand is dedicated to toxin-free protection and holds rigorous Dual ACO Organic certifications to ensure the highest safety standards for Australian families.