TORONTO - eTradeWire -- Montréal, Canada & Toronto, Canada— 6 October 2025 — Keatext, a leading AI-powered customer experience and feedback analytics platform, and TechGuilds, a premier digital experience agency known for its expertise in Sitecore, Optimizely, headless architectures, and enterprise-grade transformations, today announced a new strategic partnership designed to set a new industry standard for how organizations harness the power of customer insights to accelerate digital transformation.

The partnership combines Keatext's innovative AI-powered sentiment analysis with TechGuilds' deep expertise in digital experience strategy, design, and implementation. Together, the two companies will provide businesses with a unified solution to listen, learn, and act on customer needs faster than competitors,turning raw feedback into actionable strategies that drive loyalty, growth, and market differentiation.

A Partnership That Raises the Bar

Unlike traditional alliances, this partnership creates a closed loop between customer intelligence and digital execution. Keatext taps into the voice of the customer across multiple feedback channels, while TechGuilds applies those insights directly to customer journeys, commerce experiences, and personalization strategies.

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"Every brand's competitive edge lies in how well they listen to and act on customer feedback," said Narjès Boufaden, Founder of CEO of Keatext. "With TechGuilds, we've found the perfect partner who can take those insights and turn them into real improvements in customer experiences."

"This partnership creates something rare in the market," added Nabil Orfali, CEO of TechGuilds. "It's not just about implementing technology, it's about creating a smarter, faster way to put the customer at the center of business transformation."

• For businesses: Immediate access to AI-powered customer feedback analytics paired with an award-winning implementation team to optimize CX strategies across every digital touchpoint.
• For stakeholders and prospects: Confidence that initiatives are guided by data-driven customer intelligence and delivered by a trusted, senior-led digital agency.
• For other agencies: A new benchmark has been set that fuses customer intelligence and strategic execution.

In a crowded market where agencies often chase the same technology logos, this collaboration stands apart.

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About TechGuilds

TechGuilds is a digital experience consultancy and trusted Sitecore and Optimizely Partner, known for leading enterprises through digital transformation with a focus on composable architecture, CMS modernization, personalization, and seamless commerce experiences. To learn more, visit www.techguilds.com.

About Keatext

Keatext's advanced text analytics platform empowers businesses to elevate customer experiences. By analyzing both structured and unstructured feedback, Keatext pinpoints the factors that significantly impact customer satisfaction scores like NPS, CSAT, and star ratings, and prepares actionable, natural language recommendations that are presented in a downloadable report. Leveraging generative AI and proprietary AI technology for text and sentiment analysis, Keatext helps businesses to manage and prioritize issues. To learn more, visit www.keatext.ai.