BOONE, N.C. - eTradeWire -- The global nonprofit, Wine To Water (WTW) is pleased to announce the global fundraising initiative #JustOneShift, led by Maison Villevert. The fundraiser takes place across 20 countries from 15th September to 15th October 2023 with the aim to mobilize the world of bar and mixology to raise money in three ways; via tip donations, public donations and an auction of a captured moment of mixology history.

The idea of this fundraising project was initiated by Jean-Sébastien Robicquet, Founder and CEO Maison Villevert, who wished to pay tribute to Gary Regan as one of the world's leaders and legend in mixology and cocktail culture who initiated the first #JustOneShift fundraiser to support Wine To Water ten years ago. The funds raised will be used to implement clean water projects around the world.

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Gaz Regan remains a legendary figure in the cocktail world who traveled from Blackpool, UK to New York at age 22, working across bars in the city. Bringing the carefree British spirit of the 60s and 70s with him, his revolutionary approach resulted in Regan being widely acknowledged for shaping bar culture of today. Regan was also an author of 18 books on the subject of spirits, cocktails and bartending, including bartending bible, The Joy of Mixology. Gaz later wrote several books on the Negroni, which became his signature drink and consequently stirring them with his finger became his signature move.

"I remember well the first time I met Gaz Regan for drinks in New York. It was easy for me to see his true intentions behind our partnership with his 'Just One Shift' idea. Gaz genuinely cared about people; he loved the idea of the service industry gathering together to provide clean drinking water to people around the world. Some people try to care. Others, like Gaz, care because it's a part of their DNA." recalls Doc Hendley, Founder of Wine To Water and close friend of Regan.

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Funds will be raised by three revenue streams with 100% of the proceeds donated to Wine To Water. Firstly #JustOneShift calls upon the bar industry to donate a monetary amount from a single shift. The second stream : "I Can I Do", is an opportunity for the public to donate directly to Wine To Water. The third revenue is a charity auction of Gaz Regan's first ever finger-stirred Negroni, a photograph that captures a moment of time in cocktail history, alongside a recreation of the photograph taken at the very same site by the world's greatest cocktail legends a decade later and a Gin 1495 coffret.

Individuals, groups, and corporations can donate to Wine To Water and help support the efforts of #JustOneShift to support life and dignity for all through the power of clean water. Please visit wtw.org/gazregan to donate or learn about ways to volunteer.