BURNSVILLE, Minn. - eTradeWire -- JunoActive, a women-owned online retailer specializing in plus-size clothing for women sizes XL–6X, is celebrating its 30th anniversary. Launched in 1995 as a catalog company, JunoActive has remained committed to offering stylish, comfortable, and functional apparel designed exclusively for plus-size women.

Founded by women and still led by women, JunoActive's mission is to empower plus-size women to define their Active. Life. Style. With a focus on high-quality fabrics, thoughtful design, and superior fit, JunoActive creates versatile pieces that support confidence and ease in every day.

"Thirty years in business is a huge milestone," said Jacqueline Mitchell, Co-Owner & Director of Sales and Marketing. "From our catalog roots to our online store, we've remained focused on delivering clothing that prioritizes comfort, style, and support for plus-size women."

JunoActive's four signature collections—Swimwear, Activewear, Casual Wear, and Intimates—are specifically developed to meet the needs of plus-size bodies. Whether it's breathable activewear, flattering casual pieces, supportive intimates, or confidence-boosting swimwear, every item is designed to move with and empower the wearer.

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What sets JunoActive apart is its commitment to true plus-size fit. Rather than simply scaling up standard sizes, the brand uses real plus-size fit models to test and refine each garment. Strategic seams, anti-chafe details, and multiple fit options—including full fit, tall, high waist, and petite—ensure plus size women can find pieces that feel like they were made just for them.

In contrast to fast fashion, JunoActive focuses on durability over disposability. The company creates timeless, performance-driven styles meant to last—an approach that aligns with slow fashion values and builds long-term customer trust.

JunoActive's journey includes a brief storefront at the Mall of America and now a fully online presence, reflecting evolving consumer habits. As a small business, JunoActive prides itself on being a dedicated expert in plus-size fashion—offering premium, purpose-built apparel that stands the test of time.

"As a women-owned small business, we're proud to be part of the movement making stylish, functional clothing accessible to every plus-size woman," Mitchell added. "We're here to listen, evolve, and help women feel confident in clothing made just for them."

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To celebrate 30 years, JunoActive is offering $30 OFF any order of $130 or more throughout the month of June. Shop https://junoactive.com/?utm_source=pr&utm_medium=referral (http://www.junoactive.com) and find anniversary offer details.

About JunoActive
JunoActive is a women-owned online retailer based in Burnsville, MN, offering premium plus-size apparel in sizes XL–6X. Known for high-quality fabrics, smart design, and long-lasting fit, JunoActive delivers plus-size swimwear, activewear, casual wear, and intimates for confident, comfortable living.