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'Juicy' FSDU rollout goes Europe

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Wrights Plastics second rollout for Bazooka Candy Brands see over 500 units distributed to European retailers.

WEST BROMWICH, U.K. - eTradeWire -- In 2020 West Bromwich-based retail display specialist Wrights Plastics completed a "challenging but exciting" FSDU project for international confectionery brand Bazooka Candy Brands. The stunning 2m unit reflected the quirky colourful pack design of the Juicy Drop Pop Candy range and supported the brand's "edible entertainment" philosophy with its funky features and clever & engaging design.

The initial roll out saw the units distributed to resellers throughout Asia, and its success has led to a second reiteration. Over 500 FSDUs for two popular sweet ranges will now be distributed throughout Europe.

The production process showcased many of the  company's core plastic fabrication skills. The 540mm base was vacuum formed and manufacturing the components involved line bending, plastic laser cutting and drape moulding processes. We have the skills and leading-edge kit to ensure every part was made with maximum efficiency – minimising material waste and energy use.  Precision was essential to ensure the 1.9m high unit could be safely and speedily assembled instore.

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Keeping all processes in-house also reduced the carbon footprint of the project – as well as delivering cost and project management benefits for the client.

Near-photographic image quality and text-perfect Océ Arizona printers meant the digitally printed POS more than matched the products zingy 'popping' colours and product images.

A further FSDU has been developed and manufactured by us and this is also included in the European roll out. An 'in yer face' 1,5m high gravity fed FSDU promotes, displays and dispenses the hugely popular Push Pop hard candy range.

Again with its funky design, acid colours and fun-functionality the stand enhances the brand.

The manufacturing involved the same processes and finishes as the Juicy Drop display unit, and both units are assembed by us and passed to our logisitics team to ensure they arrive – safe, sound and on time – across 100s of European destinations.

More information at https://www.wrightsplastics.co.uk/vacuum-forming/

Wrights Plastics / Brett Sidaway

Source: Wrights Plastics
Filed Under: Retail

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