BURLINGTON, Wis. - eTradeWire -- On May 8, downtown Burlington gains a new retail store, Josette^® Jewelry, Gifts, and Home. Delivering a boutique shopping experience, Josette offers handcrafted jewelry, essential self-care products and distinctive home décor items.

The new store is the creation of Jessica McLaughlin, a jewelry designer with 10 years of retail management experience with Nordstrom, Calvin Klein, and the Nine West Group.

McLaughlin created the Josette brand to offer casual, elegant and fashionable jewelry. It's for everyday wear and special occasions – such as birthdays, anniversaries and vacations. The handcrafted jewelry features freshwater pearls, rose quartz, amethyst, turquoise and other semi-precious stones, beautifully designed into earrings, bracelets and necklaces.

After launching Josette in 2021 through artisan markets, pop-up events, and local retail stores, McLaughlin developed a retail shopping strategy.

"We're creating an enjoyable and memorable boutique shopping experience – the kind you would find at a designer store in a large city," explains McLaughlin. "If you recall your favorite shopping experiences, it's likely they provided great customer service. And Josette will also deliver an amazing customer experience."

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"If you want to update your wardrobe or find a gift for a friend or special occasion, we have a wide selection of beautiful merchandise. We can custom make one-of-a-kind jewelry. Or we can source products through our Retail Concierge Service™."

In addition to jewelry, customers can find bath and body products, clothing, accessories, chocolates and teas at Josette Jewelry, Gifts, and Home. The store is located at 573 N Pine Street, Burlington, WI. Open 10am – 4pm, Wednesday – Sunday. (414) 828-5114.
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