SAINT PETERSBURG, Fla. - eTradeWire -- Jay Loeffler, founder and owner of Off Piste Holdings, announced that he will serve as Chief Growth Officer for SKUx and Operating Partner for Kaleidoscope. Through these roles, Loeffler will help both organizations accelerate commercialization, expand strategic partnerships and build scalable, accountable growth platforms.

The appointments mark the next chapter for Off Piste Holdings, an operator-led advisory and investment company created to help growth-minded businesses move from opportunity to measurable execution. The firm combines go-to-market strategy, organizational design, strategic partnerships and revenue operations to help companies build durable enterprise value.

"Off Piste was built on the belief that breakthrough growth rarely follows the most traveled path," Loeffler said. "SKUx and Kaleidoscope serve different markets, but both are solving complex problems through technology, data and better customer experiences."

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As Chief Growth Officer of SKUx, Loeffler will focus on scaling the company's Verified Commerce™ offerings, advancing commercialization, developing strategic distribution and channel partnerships, and driving market expansion. SKUx connects digital value to real-world purchases with item-level control. Its patented SKUPay® technology creates a transaction-intelligence layer above the point of sale, enabling retailers and brands to deliver secure, efficient and programmatic offers at scale.

Loeffler has been connected to SKUx since its founding, initially as an advisor and later as its President and a member of its Advisory Board.

As Operating Partner for Kaleidoscope, Loeffler will work with its leadership team to accelerate the company's evolution from a print-and-mail provider into a broader secure communications and customer acquisition platform. His focus will include enterprise growth strategy, vertical expansion, partnerships, sales enablement and recurring, technology-enabled solutions.

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Before founding Off Piste Holdings, Loeffler spent approximately 20 years with Valpak and Clipp, ultimately serving as Chief Revenue Officer and Chief Sales Officer. He helped lead a commercial organization serving more than 65,000 advertisers across over 160 markets, grow national revenue by more than 300%, build a mid-market agency team exceeding $150 million in contracted revenue and manage a P&L greater than $300 million.

About Off Piste Holdings

Off Piste Holdings partners with leadership teams and investors to develop and execute measurable growth strategies across commerce, media, technology, marketing services and data-driven customer engagement.

Link to full release:  https://opholdings.co/recent-news