ORLANDO, Fla. - eTradeWire -- The Israel Ministry of Tourism's Southern Region is participating in the 2026 Southern Baptist Convention Annual Meeting in Orlando this week, with activities and engagements continuing through Wednesday. A delegation of Israel-based tourism professionals is on site meeting directly with supporters and partners from across the United States.

Under the guidance of Consul-Director for the Israel Ministry of Tourism U.S. Southern Region, Lorin Maugery, the delegation's presence underscores a continued commitment to strengthening ties with Christian communities that have long supported travel to Israel. The visit provides an opportunity to highlight partnerships and travel experiences throughout the country.

Throughout the multi-day event, representatives from across Israel's tourism industry, including destination specialists and travel providers, are connecting with attendees to discuss upcoming initiatives and to foster meaningful relationships with both returning and prospective travelers.

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"The strong and enduring support from Christian communities across the United States plays an important role in Israel's tourism landscape," said Maugery. "Bringing members of Israel's tourism industry directly to Orlando allows for meaningful dialogue with those who feel a deep connection to the Holy Land."

The Southern Baptist Convention Annual Meeting brings together messengers and participants from across the United States for worship, meetings, governance, and engagement.

The Israel Ministry of Tourism's participation reflects its broader efforts to maintain and expand its presence in the U.S. market, particularly among communities with a longstanding interest in visiting Israel.

By participating in events like the SBC Annual Meeting, the Ministry continues to reinforce its commitment to building lasting relationships and promoting Israel as a diverse, accessible, and meaningful destination for travelers.

"We look forward to reconnecting with longtime friends, building new partnerships, and welcoming more travelers to experience Israel firsthand," said Maugery.

For more information about travel to Israel, visit https://holyland.israel.travel/