eTradeWire -- Blue Nile is elevating the engagement ring shopping experience with the launch of its Creative Studio, an innovative, hands-on customization tool available both online and in-showrooms.

Designed to empower customers with unmatched personalization, the Creative Studio allows them to mix and match a wide variety of ring heads, bands, and diamond sizes, creating a ring that uniquely reflects their love story.  The in-showroom physical experience brings this customization to life, offering hundreds of combinations where customers can grab a ring, add a head, and select a diamond using a magnetized system.

Supported by expert guidance and digital visualization tools, the Creative Studio seamlessly blends craftsmanship with technology, ensuring customers feel confident in their choices. By launching the Creative Studio, Blue Nile continues to lead the industry in personalization, quality, and innovation, delivering a best-in-class shopping experience that transforms how couples design their forever rings.

Simply visit our custom ring builder and choose the diamond shape, setting style, precious metal, ring shank, and extra details for a truly personalized engagement ring. You can build your custom ring online or in-person at our showrooms with the help of our expert jewelers.

As you pick the elements you'd like included in your ring, our 360° display reflects your updates in real time. Once you've chosen the exact design you'd like, our artisans will start on your custom creation. We still offer free, fast shipping on our custom rings along with easy returns or exchanges.

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How Does the Blue Nile Ring Studio Work?

Our Creative Studio is your destination for crafting a custom designed engagement ring. You can explore our customization options online by clicking through the studio tool, or you can visit one of our local jewelry stores where our experts will help you craft the perfect piece. Looking for a little help as you design your custom ring? Contact us for help from our non-commissioned jewelry experts.

The Engagement Ring Elements You Can Customize in Our Creative Studio

If you're new to the world of rings, you may be wondering what the different design options in our Creative Studio mean.

Diamond Shape

The overall physical form of a diamond when viewed from a top-down perspective is the diamond shape (https://www.bluenile.com/education/diamonds/shape). Popular shapes include round, oval, pear, and princess.

Diamond Carat

Carat is one of the 4Cs of diamonds (https://www.bluenile.com/education/diamonds), measuring a diamond's weight. Typically, a higher diamond carat (https://www.bluenile.com/education/diamonds/car...) weight will mean that the diamond looks bigger than a smaller carat weight for diamonds of the same shape.

Head

The head of an engagement ring is where the main diamond or gemstone sits. It is considered the focal point of the ring. The engagement ring head is where the center stone is held in place using a setting. For our custom engagement rings, you can choose from multiple prong settings, halo settings, surprise diamond settings, and even vintage-inspired designs.

Shank

This is the part of the ring that wraps around the wearer's finger. It's also known as the ring band. You can choose different designs including various pavé styles, knife edge bands, twisted interlocking rope shanks, and more.

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Metal

Our custom engagement rings are crafted with precious metals including platinum, white gold, yellow gold, or rose gold. You can choose up to two different metals in our Creative Studio: one for the ring head and one for the ring shank.

For a unique look, choose two different metals. For a classic ring, opt for the same metal in both the shank and head.

Is it Easy to Custom Design an Engagement Ring?

Yes, it's incredibly easy to design a custom ring with our Creative Studio. You can select everything from the metal color to the setting style, with a 360° display that lets you quickly visualize your design selections. Designing a custom ring online or in-person is fast, fun and simple with our Creative Studio. Visit our local jewelry stores (https://www.bluenile.com/jewelry-stores) for assistance in designing your ring or visit our online studio to get started.

Whether you build your custom ring by clicking through our Creative Studio online or with the help of our jewelers at our showrooms, our artisans will craft your bespoke creation with a commitment to exceptional quality.

How Long Does it Take to Make a Custom Engagement Ring at Blue Nile?

Our custom engagement rings ship quickly, making it easy to get your ring in time for your proposal.

How Do I Find the Right Ring Size?

You can easily measure ring size at home (https://www.bluenile.com/education/rings/find-y...) for yourself or your partner with our printable sizer. For extra peace of mind, we also offer a plastic ring sizer available via mail to help you get the sizing just right. You can also visit our local jewelry stores (https://www.bluenile.com/jewelry-stores) for sizing assistance.

Designing The Perfect Engagement Ring

With our Creative Studio, you can easily customize all the elements of your engagement ring. Choose the precious metal, diamond shape, setting type, and shank details for a ring that showcases your (or your partner's) exact style.

About Blue Nile
Founded in 1999, Blue Nile is the original online jeweler for diamond engagement rings and fine jewelry. Known for exceptional quality, ethical sourcing, and unmatched value, Blue Nile has helped millions of people celebrate life's most meaningful moments. With a seamless online experience and expanding showroom footprint, Blue Nile continues to bring accessible luxury to customers everywhere.