CANANDAIGUA, N.Y. - eTradeWire -- Earning the highest distinction, Ashok Sharma of India has been named the Official 2026 Male Model Ambassador. Competing in the Runway Category, Sharma accumulated an impressive 26,050 total social media points during the 30-day virtual competition cycle, demonstrating exceptional consistency, global engagement, and digital influence.

IRMS also recognizes the following top finalists:
Second Place – Runway Category
Boitshoko Lehuco
Johannesburg, South Africa

Third Place – Fitness Model Category
Lusanda Sinde
Western Cape, South Africa

Fourth Place – Plus-Size Model Category
Astrid Morillo
Warrenville, Trinidad and Tobago

The International Runway Model Search continues to redefine the modeling industry by integrating digital scoring systems, global audience engagement, and cross-continental participation. The 2026 competition reflects the organization's ongoing commitment to inclusivity, diversity, and international representation across multiple modeling divisions, including Runway, Fitness, and Plus-Size categories.

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As Official 2026 Male Model Ambassador, Ashok Sharma will represent IRMS in upcoming digital campaigns, media features, and documentary production initiatives that chronicle the growth and evolution of the international digital competition platform.

"The International Runway Model Search is proud to spotlight talent that transcends borders," stated IRMS leadership. "The 2026 winners exemplify discipline, professionalism, and the expanding global reach of the fashion and modeling industry."

For additional information, sponsorship inquiries, or upcoming announcements, please visit: https://www.facebook.com/intlrms