LOS ANGELES - eTradeWire -- The International Frozen Yogurt Association (IFYA) is excited to announce the launch of its 2026 Summer Froyo Color Challenge Contest, inviting frozen yogurt fans across the United States to celebrate summer with their colorful froyo creations.

This year's contest challenges participants to choose a summer‑inspired color and build a froyo bowl using that color. Whether it's sunset orange, ocean blue, tropical green, or any other hue that captures the spirit of the season, IFYA wants to see how fans express summer through froyo.

To enter, participants must post an original photo or video of their color‑themed froyo creation on Instagram using the hashtags #summerfroyocolor and #froyoassociation. The profile must be public for entries to be visible. Entries must be submitted by midnight PST on July 22, 2026. Contestants may enter as many times as they wish.

An alternative method of entry is available by emailing a photo or video to info@internationalfrozenyogurt.com by the same deadline.

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Eligibility

The contest is open to U.S. residents aged 13 and older.

Prize

One winner will receive a $150 froyo gift card, redeemable at the frozen yogurt shop of their choice. The selected gift card must be available for online purchase.

Judging and Winner Announcement

Entries will be evaluated based on creativity, aesthetic appeal, visual impact, emotional impact, and message appeal.

The winner will be announced on IFYA's Instagram account, @froyoassociation, on or before July 27, 2026. If the winning entry is submitted via email, the winner will be notified by email.

Full contest rules are available on the IFYA website.

"We're thrilled to bring back a summer contest that celebrates creativity and the joy of frozen yogurt," said Susan Linton, President of the International Frozen Yogurt Association. "We can't wait to see the colorful froyo creations our community shares."

For more information, visit https://internationalfrozenyogurt.com/