STE JULIE, Quebec - eTradeWire -- InnuScience, a global leader in sustainable biotechnology-based cleaning solutions, has announced a strategic partnership with NorthReps, a Canadian sales representation agency specializing in the JanSan and industrial sectors. Effective immediately, NorthReps will represent InnuScience across Canada outside of Quebec, supporting the company's national growth and distributor development strategy.

This new alliance will help accelerate InnuScience's expansion in key Canadian markets, ensuring that professional cleaning partners and distributors across the country have access to high-performance, eco-certified alternatives to traditional chemical products. NorthReps brings coast-to-coast coverage and a reputation for excellence in sales execution, market insight, and relationship-building.

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With a presence in over 40 countries, InnuScience is known for replacing harmful chemicals with safer, more effective biotech-based formulas. The company's ultra-concentrated products are designed to reduce packaging waste, transportation emissions, and the risks associated with harsh chemical exposure—while delivering exceptional cleaning results. Recognized by top environmental certifications including Ecolabel, Ecologo, and ISO 14001, InnuScience continues to set a high standard for sustainability in the professional cleaning industry.

"This partnership is a key milestone in our national development plan," said Dominick Garant, VP Sales North-America at InnuScience. "NorthReps understands the Canadian JanSan landscape, has deep distributor relationships, and shares our commitment to innovation, performance, and sustainability."

NorthReps will serve as an extension of the InnuScience team, bringing product education, on-the-ground support, and strategic market expansion to regions outside Quebec. Their expertise in launching and scaling brands in the professional cleaning and industrial space will be a critical asset as InnuScience continues to grow its Canadian footprint.

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"InnuScience is a proudly Canadian brand that's redefining what sustainable cleaning looks like!" said Jamie Ferris-Emery, CEO at NorthReps. "We're excited for what this partnership means for 2025 and beyond."

This partnership reflects InnuScience's ongoing commitment to transforming how the world cleans—by empowering distributors and professionals with science-backed, responsible, and effective cleaning solutions.

To learn more about InnuScience, visit www.innuscience.com.
To discover more about NorthReps, visit www.northreps.ca.