GREENFIELD, Wis. - eTradeWire -- Indie Author Mark Bradford Releases His 10th Book, BeCAUSE! — A Milestone in Experimental Psychology

Greenfield, WI – Mark Bradford, independent author and host of a long-running podcast on human behavior, announces the release of his 10th book, BeCAUSE!—an exploration of the fundamental psychological building blocks that enable or prevent people from accomplishing anything, everything, or nothing.

Rooted in experimental psychology and connected to his earlier work like The Three Voices, BeCAUSE! extends a unified system Bradford has been developing across books, talks, and coaching. Based on Freud's Pleasure Principle, this book reveals the building blocks that further direct our energies and are responsible for every accomplishment, failure, and even our very personality.

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Filled with citations to studies on high achievers, diet, addiction, and more, the book examines the granular psychological layer just above the Pleasure Principle—offering insight into why some achievements feel effortless while others remain impossible, even when the steps seem right.

"The book came from a simple question I asked myself one Saturday: if you could have or do anything you want, wouldn't you?" Bradford says. "If so, what really is stopping you?"

BeCAUSE! is available now on Amazon: https://www.amazon.com/dp/1733662286/. Learn more about Mark Bradford and his work at https://markbradford.org and https://alchemyfor.life