WATERLOO, Ontario - eTradeWire -- iGUIDE, an industry leader in 3D tours and floor plans, is dedicated to keeping agents top of mind by elevating their brand. A key pillar in that effort is iGUIDE's ongoing services that provide agents with the most accurate, intuitive experiences for both their brand and their clients.

"We want to help agents "make it make sense". When you are going through the home buying experience, we know there are all sorts of pieces that have to be factored in, like floor plans and square footage, that can not only be a little overwhelming to the buyer, but confusing," said Michael Vervena, VP of Marketing and Sales at iGUIDE, "By using iGUIDE, all that data is at their fingertips and positioned intuitively to make sense."

According to the National Real Estate Association, 80% of buyers found detailed information useful, 55% found floor plans useful, 43% found virtual tours useful, and 43% found having an agent useful. iGUIDE enables agents to host a blend of all these tools presenting themselves as experts in a competitive market. By using iGUIDE's platform, agents can also keep track of their virtual visitors and metrics to improve their value during the selling process.

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"Our goal is to position agents as experts and keep their brand at the forefront of transactions. By using our platform, agents can stand out and gain visibility by providing this unique, wonderful virtual experience paired with accurate data every step of the way," said Yara Al Guindy, Director of Marketing.

iGUIDE's ANSI-compliant measurements is now in 48 states and over 30 countries world-wide working in residential and commercial real estate. The company is also expanding their services to collect property data that can be used towards insurance and restorative purposes. iGUIDE's efforts to empower agents require continuous innovation and engagement.

"We (at iGUIDE) are driven by our drive to create an experience for agent and buyer/seller alike that is an ideal combination of immersion and control. We want to be the platform that is building trust between the agent and their client. We want to be the tool to help facilitate that," said Vervena.

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For more information on iGUIDE, visit: goiguide.com.

About iGUIDE

Founded in 2013, in Kitchener, Ontario, Canada, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering immersive 3D virtual tours and extensive property data. iGUIDE is the most efficient system to map interior spaces and features accurate floor plans, measurements, and reliable property square footage. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to digitally navigate and explore built environments.