SANDY, Utah - eTradeWire -- Antoinette Beenders is a Dutch-born visionary, award-winning creative leader, and hairstylist who is a passionate custodian of the Aveda brand. As Senior Vice President of Global Artistry, Antoinette inspires the professional community, mentors multiple artistic teams, and works to grow Aveda's influence around the world.

Known known for a unique approach to holistic beauty, Antoinette believes in juxtaposing high fashion and nature to create distinctive imagery and live shows that stand out in a cluttered world. As a testament to her vision, she has earned over 25 of the industry's highest accolades.

Drawing on her experience as a world-renowned creative director and editorial hairstylist, Antoinette works closely with the world's top couturiers, photographers, models, and creative talent. Whether partnering with luxury fashion designer Stella McCartney or Dutch couturier Iris van Herpen, leading backstage teams at Paris Couture Week, or developing new styling products, Antoinette holds true to her vision of telling a story with every creative endeavor.

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Interviewed by Winn Claybaugh, this iconic global artist and educator has inspired the masses for years. Her many corporate titles, professional beauty industry accolades, and awards tell only half the story. Asked how she can take on new roles such as graphic design, packaging design, copy, store design, and general image of a multimillion-dollar brand globally, Antoinette credits her ability to remain clear, focused, and true to her vision and taste, which then translates into other areas of responsibility. During this interview, Antoinette emphasized the importance of having great energy, heart, and a great attitude, all with the foundation of hard work, consistency, and hustle. Listeners will undoubtably be inspired by her advice about showing up and "putting on your big-girl panties."

About MASTERS by Winn Claybaugh

Winn Claybaugh has interviewed over 325 beauty and business professionals, artists, educators, and mentors for his popular MASTERS series. With over 1 million downloads and 100 podcasts to date, MASTERS by Winn Claybaugh features a new interview every month plus "classics" from the 20-year collection.

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The MASTERS roster includes beauty industry luminaries like Vidal Sassoon, Robert Lobetta, Ted Gibson, Tabatha Coffee, Ruth Roche, Vivienne Mackinder, and John Paul DeJoria, along with leaders outside the industry: actors Gary Sinise and Fran Drescher, entertainer Marie Osmond, TV and radio personality Leeza Gibbons, Olympic gold medalist Peter Vidmar, American hero and double amputee Cedric King, Paralympic champion Mike Schlappi, hearing-impaired comedian and motivational speaker Kathy Buckley, and more—telling their stories and sharing their wisdom.

Learn more at https://www.mastersbywinnclaybaugh.com and @WinnClaybaugh on social media.