LONDON - eTradeWire -- Emerging sustainable, luxury designer brand, IBEAM, has launched its debut and Summer Collection of 2022, The Healing Hearts. The brand's photo shoot took place in the heart of it all, London, capturing the perfect balance between timeless femininity and the edge of the modern world, with classic fitted silhouettes to old oversized structures. All pieces are made to transcend the seasons and trends, cut from handpicked premium fabrics that are sustainable and ethically sourced from around the world.

"We named the collection, "The Healing Hearts" as we were (inspired) and designed at a period of time where we both were going through our own heart healing" says Ibeam  Griffiths, co-founder & designer. After two heartbreaks and watching the world go through a pandemic, I wanted this collection to be a reminder that we can heal, grow, and love again -once the heart is healed love flows freely".

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In IBEAM pieces you can expect to feel like a work of art wrapped in luxurious, organic,
peace silk that is extremely smooth to the touch, beaming from the inside out, looking and
feeling empowered. Additionally, "we will be expanding our collection to include more
everyday pieces and swimwear that'll use unique and innovative materials'' explains Griffiths.

About IBEAM
IBEAM is an ethical slow fashion brand that hopes to capture an audience of people who
want their clothes to make them feel good in a different way, who want to not only look good
but do so with a clean conscience and well-informed buying power.

Founded by Ibeam Griffiths and Leanne Cullen who met back in 2014 while working in retail
in Covent Garden. As two 19 year olds they bonded over their love of dancing and Drake.
Soon after, they were housemates and best friends, but when life happened, Ibeam found
herself moving back to her hometown of Thailand and Leanne moving out of London.

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Keeping in touch from afar, they continued to share their passion for creating something
special together, which would enable them to give back to others in some way that they were
both passionate about. That's when Ibeam Fashion was conceptualised – Ibeam's childhood
love for creative fashion design and Leanne's desire to build an empire collided with their
shared purpose to alleviate the suffering of others. For one and a half years, the girls
researched, planned, and saved to build the first Ibeam collection. Through a global
pandemic, two heartbreaks, one masters' degree, and many a hurdle, the Healing Hearts
collection finally launched in January 2022.