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Huebner Integrated Marketing Strengthens Position with Key Personnel Changes and Brand Refresh

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LOVELAND, Colo. - eTradeWire -- Huebner Integrated Marketing, trusted marketing partner to big-ticket outdoor manufacturers, announces two key personnel changes on its leadership team. Ashton Belk has been promoted to Director of Client Services and Abby Fraser joins the team as Senior Director of Content. Both Belk and Fraser bring a wealth of experience and creative energy to the agency alongside an exciting brand refresh.

"I could not be more excited about the direction of our team as we close out 2021," says Jim Huebner, Founder and CEO. "When I started this company in 1989, I hoped we would be successful in attracting top talent to join our mission, and we continue to do that today."

Ashton Belk now takes on the role of Director of Client Services. Belk joined Huebner in May of 2021 as Marketing Director and had a quick impact on the agency's strategic direction. With experience in agile, cross-channel marketing, and an affinity for storytelling via video, Belk will now lead Huebner's client work with manufacturers across the United States.

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Abby Fraser also joins the Huebner core team as Senior Director of Content. Fraser comes to Hubener after most recently serving as VP, Marketing at LARVOL. Her experience crafting stories for audiences as diverse as pharma execs and music educators prepares her to drive the content strategy for Huebner's internal and client teams.

Belk and Fraser assume these new roles at an exciting time in Huebner's history. In October, the agency launched its own brand refresh with a new website design.

"The website is a great representation of Huebner, not only of who we are as a company but of what we do for our customers," says Belk. "We went through the process of identifying what makes our brand relevant to our customers and the strongest ways to tell that story to the world."

The new site focuses on the value of brand RELEVANCY in the manufacturing market where Huebner's clients work to build strong relationships with the dealers in their sales channels. New offerings include:
  • Huebner Relevancy Report™- a comprehensive brand positioning study to identify a brand's core differentiating story, complete with interviews of customers, employees, and dealers
  • Huebner Relevancy Roadmap™- a strategic plan for rolling out that message of relevance to the marketplace, including detailed tactics and timelines
  • Huebner Create™- creative production house for website creation, branding, asset creation, and marketing execution across all channels  
With more than 30 years of experience helping manufacturers tell their stories, the Huebner team is excited to refine their own. The core leadership team out of Loveland, Colorado is supported by a 60+ person production team with expertise in graphic design, content creation, lead generation, and more. Learn more at https://www.huebnermarketing.com/.

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Media Contact
Abby Fraser, Senior Director of Content
abbyf@huebnermarketing.com


Source: Huebner Integrated Marketing
Filed Under: Marketing

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