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Are you wondering how to rank your Google Maps/Places/My Business page?
Start by Googling your business,
but don't Google your business name. Instead, pretend you're a new customer searching for one or all of your products and services. Try "Pre School Nursery Doncaster"
What have your results shown ? Are you in the 3 pack ?
Google My Business Pages
If you search a product or service and your city name, you'll see Google Places/My Business pages with the map showing where they're located. Instead of investing in local SEO follow the steps in this post and rank your My Business page.
Benefits of Optimizing your Google Places Page
I think it's important now and in the future to claim and optimize your Google Places Page. On top of jumping to the top of the search rankings, it'll also help potential clients:
• Visually see your location
• Find your contact details fast
• See your business hours
• Learn what others have to say about you (blog post coming up on - reputation management
• Quickly find directions to your location
• See what your store looks like (since you can add photos and even videos)
Some of the other benefits of properly optimizing your page are:
• Links your website to your local page
• Increases your business's exposure and search traffic
• You have full control over your business details and can edit them
Now that you know the benefits, let me show you how to claim, optimize and rank your Google Places page!
How to Rank a Google Places Page
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Over the remainder of this blog post, you will learn how to rank your Google Places page.
1. Find out if your business is listed already
2. Create your listing if it isn't listed
3. Claim your listing if it is listed
4. Optimize your Places page
5. Get your business listed in directories
6. Get people to review your business
If you are unsure we can do it for you $80
Is Your Business Already Listed?
If you already have a My Business Page and have access to it, jump down and optimise it yourself.
If you don't know, the first step is to see if your business page is listed. Sign into your Google account.
Once you have signed up and logged in, go to google my business. From there you should see a button titled "Get Your Page".
Select the proper definition of your business.
Search for your business name in the box and click on the blue magnifying glass.
If it is listed, it'll show up and you'll have to claim the listing.
If your page wasn't listed, you'll have to set one up.
"Add Your Business" link and this page will appear. Enter all your business details, making sure they are consistent with what is listed across the web. Name, address and phone number are now very important since Google's Pigeon algorithm hit worldwide in December of 2014.
Once you are done you will be asked to confirm that you are authorized to act on behalf of the company. Click continue and follow the instructions. Verification will be in the form of a postcard from Google containing a pin #.
Claiming Your Listing
If your business showed up when you searched, click on the business name.
The next screen will ask you to confirm if you are the authorized owner. Click the box and hit yes. Verify as above.
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Time to Optimize
Hit the red edit button to properly optimize all the areas. I can't stress enough the importance of consistent name, address and phone number when it comes to your business listings.
Business Name – Make sure it's correct, current and your legal name. Do not try and add any keywords.
Address – Confirm that this is the same as what is on your website's contact page.
Contact Info – Make sure it's the same phone number as listed on your website and in other directories like Yelp and YellowPages.
Category – You can add up to five services you provide. This is where you will want to determine your five most popular services. You might only have one or two, but add those in.
Business Hours – Keep in mind people don't have to visit your website to find out your hours fill them out properly.
Photos – Add as many photos as you can. They could be of your store front or of your friendly staff. Be sure to tag your photos when you save them for keywords/search terms. Ie plumber use "city name+state/province+plumber.jpg".
Introduction – Write 250 words of unique content that is different from on your website. Avoid keyword stuffing or placing any keywords in your about section. List all of your popular services that people might search for in an easy to read way a.
Once this is done, hit the blue "Done Editing" button.
All Done But Now What?
In many cases, simply creating or claiming and optimizing your Google My Business page might get you ranked, but at the bottom of the Places listings. You want to be ranking at the top don't you? Of course you do!
Breathe easy now as I have covered a lot in this post on how to rank your Google My Business page.
If you have any questions contact me via email
Get ready for my next article Local Citation Building
Until then, optimize!
Alternatively we can do this for you for around $80
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