HOUSTON - eTradeWire -- Houston-based public relations agency FIPRM has announced the launch of its new sports division, expanding its service offerings to better support professional athletes both on and off the field.

With this new division, FIPRM will provide tailored public relations and consulting services designed specifically for athletes. These services include crisis management for high-pressure public situations, offering discreet and strategic guidance aligned with the demands of modern sports culture; media training to help athletes confidently navigate today's fast-paced media landscape; and business consulting for both active and transitioning athletes seeking to build sustainable ventures beyond their playing careers.

This announcement comes as FIPRM celebrates 17 years in business. Over the past decade and a half, the agency has delivered public relations and marketing services to businesses across a wide range of industries, including beauty, technology, entertainment, and sports. The addition of the sports division reflects the company's continued growth while maintaining its core service offerings.

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In conjunction with this expansion, FIPRM is also announcing the development of a new sports media company in partnership with Bolanle Media. Roselyn Omaka, founder and creative force behind the Bolanle Media Network, is known for blending sharp journalism with culturally driven storytelling across film, podcasts, and live events. As Executive Producer and Network Partner of The Basketball Exchange, she will oversee the show's editorial direction, talent strategy, and sponsor integration, while also guiding its expansion across the broader Bolanle Media ecosystem.

The Basketball Exchange is a bi-weekly podcast hosted by publicist Kretonia Morgan. The show features contributions from former NBA player Orien Green, current BIG3 player Adam Drexler, and former WNBA champion Janell Burse. It covers the latest news, updates, and analysis from the WNBA, BIG3, Unrivaled, and women's college basketball.

For more information about FIPRM Sports or to inquire about sponsorship opportunities for The Basketball Exchange, please follow FIPRM on social media or contact kmorgan@fiprm.com.