LONDON - eTradeWire -- HOBA Tech, creator of the industry-leading House of Business Architecture (HOBA) Framework and the international bestseller The Business Transformation Playbook, has officially launched HOBA Pro Beta, the world's first AI-powered business transformation platform.

Built by Business Transformators for Business Transformators, HOBA Pro is set to transform the way organisations manage change — combining Agile business transformation methodology with AI-enhanced architecture, planning, risk management, roadmaps, and benefits tracking.

"We built HOBA Pro because traditional business transformation tools just weren't cutting it. Too complex, too rigid, and too slow," said Heath Gascoigne, Founder and CEO of HOBA Tech. "HOBA Pro is intuitive, agile, and intelligent — it's like having your own virtual transformation team."

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Introducing HOBA Academia: Business Architecture for the Next Generation

In a move to empower the next generation of business transformation professionals, HOBA Tech also announced the launch of the HOBA Academia Program. This initiative grants free access to HOBA Pro for verified students, faculty members, and academic institutions for non-commercial, educational use.

"Business transformation shouldn't be limited to the boardroom — it starts in the classroom," said Gascoigne. "We're excited to bring HOBA to universities and empower the future workforce with real-world tools."

Limited-Time Lifetime Access Offer (Exclusive to Existing HOBA Students, Partners & Customers)

To celebrate the beta release, HOBA Tech is offering a very limited-time LIFETIME ACCESS deal to a select group: existing HOBA Certified Students, HOBA Partners, and selected customers. This is a one-off opportunity to lock in full access to HOBA Pro — for life — before public pricing rolls out.

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How to Claim the Offer

Spots are limited. Interested students, partners and customers must register for a group demo to unlock the lifetime offer. Demos will include a live walkthrough of the platform, Q&A, and onboarding steps.

Register here for the next demo session → https://meet.zoho.com/59gh-dlY-F7F

About HOBA Tech:
HOBA Tech is the home of the internationally adopted House of Business Architecture (HOBA) framework. Used by thousands of professionals and organisations across the world — from government to FTSE 100 and startups — HOBA helps organisations deliver business transformation the first time, on time.

Visit: https://www.hoba.tech