LONDON - eTradeWire -- HOBA Tech today announced that its Founder & CEO, Heath Gascoigne, MBA, has been recognised by CEO Monthly as Digital Transformation CEO of the Year 2025. The accolade celebrates Gascoigne's impact in creating HOBA® (House of Business Architecture)—a practical, outcomes-focused framework that connects strategy, operations and implementation—and scaling it into a global consulting, training and software business trusted by government and enterprise.

"This honour reflects the work of an incredible team and client community," said Gascoigne. "Our focus is consistent: align leadership around outcomes, govern change responsibly, and deliver measurable benefits. As we expand into Australia and New Zealand, we're bringing 30 years of international experience—proven in the UK, USA and Europe—back to the Asia-Pacific region."

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The recognition comes as HOBA Tech prepares the launch of HOBA Pro AI, an AI-enabled platform that operationalises the HOBA® method to design target operating models, govern delivery and track benefits with transparency. Gascoigne will also release two new books at the end of 2025, furthering HOBA Tech's commitment to thought leadership and practical transformation.

Calls to Action

• Partnerships (ANZ): HOBA Tech is opening limited partnership opportunities for qualified consulting firms in Australia and New Zealand.

Apply: partners@hoba.tech

• Product Access: Organisations can join the HOBA Pro AI waitlist to secure beta access and early onboarding.

Sign up: https://hoba.tech/hobapro-ai-waitlist

About HOBA Tech
HOBA Tech helps organisations design and deliver value-led transformation using the HOBA® framework, academy training and software. Our approach is used by tens of thousands of practitioners and trusted across regulated, complex environments.

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