BURLINGTON, Vt. - eTradeWire -- Hiretic, a next-generation BPO startup focused on rethinking customer experience outsourcing, has raised $4.5 million in a seed funding round led by Neo Capital. The company is on a mission to unlock and elevate CX talent in emerging markets like India, Ghana and the Philippines, offering Western brands an ethical and scalable way to build global teams.

Hiretic's platform connects businesses with skilled customer support professionals through a streamlined hiring and management system. Unlike traditional outsourcing models that rely on high-volume call centers, Hiretic taps into independent professionals and community-based talent networks to build bespoke CX teams.

"There's an enormous amount of CX talent in emerging economies that's been overlooked or underleveraged," said Leon Tenpiner, Hiretic's Head of Product and co-founder. "This funding allows us to scale our platform to help more companies access this workforce in a way that's sustainable, culturally aware and performance-oriented."

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The company takes a different approach to BPO by offering a transparent system that prioritizes job satisfaction, local economic impact and long-term career paths. With client bases across ecommerce, software and direct-to-consumer brands, Hiretic enables startups and enterprises alike to scale CX operations without compromising on quality or values.

"CX professionals in markets like Ghana and the Philippines are deeply committed and customer-savvy," said Paniya Merches, HR Manager at Hiretic. "Our role is to remove the friction that prevents them from connecting with brands that need their expertise."

The capital injection will support deeper investment in talent development programs, hiring infrastructure and localized support teams. Hiretic also plans to grow its presence in Latin America and East Africa over the next year.

Operations Manager and co-founder Daniel Wilmes emphasized the opportunity: "We're not just building a network of agents. We're reshaping how companies think about distributed teams and elevating voices that have too often been left out of the global customer experience conversation."

With growing demand for 24/7 multilingual support and the rise of remote-first operations, Hiretic is poised to become a key player in the future of CX delivery. Learn more at https://hiretic.com