PALM DESERT, Calif. - eTradeWire -- The Wednesday Match Play Podcast announced a new presenting sponsorship agreement with Heritage Creations USA that begins immediately and runs through the end of 2027. The partnership brings together one of golf's most respected brands and one of the industry's longest-running weekly podcasts as the show surpasses 500 episodes and continues sharing conversations with the people, companies, and organizations shaping the future of the game.

Hosted by Ricky L. Potts, Jr., CCM, CCAM, The Wednesday Match Play Podcast has become a trusted platform for golf industry leaders, innovators, entrepreneurs, club managers, architects, superintendents, PGA Professionals, and executives to share their stories, insights, and expertise. Since its launch, the podcast has maintained an uninterrupted weekly publishing schedule while steadily expanding its audience and influence throughout the golf industry.

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"One of the things that immediately stood out to us about The Wednesday Match Play Podcast is its consistency," said Andy Heffner, Vice President of Sales at Heritage Creations USA. "In an industry where many podcasts come and go, Ricky has never missed an episode. More importantly, the interviews have evolved over the years from traditional Q&A sessions into focused, meaningful conversations that provide meaningful value to listeners. The show's longevity, audience growth, and commitment to highlighting the people shaping the future of golf made this partnership an easy decision. We are excited to support Ricky and help continue the momentum as the podcast enters its next chapter."

"Heritage Creations USA has built an outstanding reputation throughout the golf industry, and I am honored to welcome them as the presenting sponsor of The Wednesday Match Play Podcast," said Potts. "This partnership aligns perfectly with our mission of highlighting the people, companies, and organizations moving the golf industry forward. Together, we'll continue delivering meaningful conversations that educate, inspire, and connect professionals throughout the golf industry."

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In addition to the new presenting sponsorship, Eden Mill St Andrews will continue its valued partnership as the exclusive sponsor of the popular "19th Hole" segment. Located in Guardbridge, Scotland, on the Eden Campus of the University of St Andrews, Eden Mill has been a valued supporter of the podcast and remains an integral part of each episode.

During the "19th Hole" segment, Potts discusses the tradition and significance of golf's unofficial gathering place before asking each guest about their favorite 19th Hole experience and beverage of choice. The segment has become a listener favorite and serves as a memorable conclusion to each conversation.

As The Wednesday Match Play Podcast enters its next chapter, the partnership with Heritage Creations USA represents a significant milestone and reinforces the show's commitment to delivering high-quality content that celebrates the people and stories shaping the future of golf.