BROOKLYN, N.Y. - eTradeWire -- Happi Coffee Launches with a Mission to Bring Freshness, Simplicity, and Intention to Your Daily Cup

[Brooklyn, NY] — [July 14, 2025] — A new specialty coffee brand is helping people rethink their daily cup. Introducing Happi Coffee — a feel-good brand built around one simple idea: coffee should taste good, feel good, and do good.

Born from a passion project and a pivotal trip to a coffee farm in Guatemala, Happi was created to reconnect people to the care, craft, and humanity behind every bean. Founded in 2025, Happi is committed to making fresh-roasted coffee more intentional, approachable, and joyful.

"We didn't want to build something fancy. We wanted something better. More honest. More human," says Randy Ayala, founder of Happi Coffee. "After witnessing the disconnect between the hard work of farmers and what ends up on store shelves, I knew there had to be a better way."

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What Makes Happi Different?

• Fresh-Roasted, Small-Batch Coffee: Happi coffees are roasted in small batches and packed immediately to preserve flavor and aroma.
• Thoughtfully Sourced: Happi works with roasting partners who prioritize long-term, transparent relationships with producers.
• Simple and Feel-Good: No ego. No overcomplication. Just really good coffee that fits your daily ritual.

From rich and bold to smooth and citrusy-bright, Happi offers a curated lineup of blends that suit every taste. All coffees are available in whole bean or ground and can be ordered online at www.thehappicoffee.com, with nationwide delivery.

More Than Coffee: A Daily Ritual

Happi isn't just another coffee brand. It's a small moment of joy, a pause in a busy day, and a reminder to slow down. Whether it's the first sip of a quiet morning or a five-minute afternoon reset, Happi is made for the parts of your day that matter most.

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Follow the journey on Instagram, TikTok, and Facebook: @thehappicoffee

About Happi Coffee

Founded in 2025, Happi Coffee is a specialty coffee brand built on freshness, simplicity, and intention. Inspired by a visit to a coffee farm in Guatemala, Happi was created to bring people closer to the story and soul behind their daily cup. With thoughtfully sourced beans and small-batch roasting partners, Happi makes it easy to enjoy great coffee—without the ego. Learn more at www.thehappicoffee.com.