MIAMI - eTradeWire -- Grovity, the agentic enablement platform powering digital workforces, today announced its selection into the Acceptance Track of Mastercard Start Path, the global startup engagement program supporting high-potential fintech innovators shaping the future of commerce and payments.

Grovity joins a select cohort of companies working alongside Mastercard to grow a more connected and intelligent digital economy — where AI agents seamlessly link businesses, consumers, and financial systems, enabling transactions to move forward with greater context, speed, and trust.

As part of the program, Grovity will have the opportunity to collaborate with Mastercard to advance its vision of agentic commerce — where AI agents act as the connective layer across fragmented systems, helping orchestrate transactions and interactions end-to-end.

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Grovity deploys AI agents to guide transactions end to end, turning pre-authorization buyer signals into structured, verifiable intent that strengthens authorization decisions.

"Agentic commerce is transforming how processes and transactions work. We believe real-time buyer intent is the verifiable data that will dramatically improve authorization rates and drive greater productivity, efficiency and trust across financial technology." — Manuel Steremberg CEO of Grovity

Through Start Path, Grovity gains access to Mastercard's global network of financial institutions, payment providers, and merchants — enabling new opportunities to support issuers, acquirers, and PSPs with richer context at the moment of transaction.

Grovity's platform enables companies to deploy and manage digital workers that operate across channels and systems, connecting seamlessly with existing infrastructure to execute workflows with minimal friction or custom IT buildout. By combining intelligent automation with conversational AI, Grovity captures and structures customer intent — empowering payment providers to better serve merchants and complete transactions with greater confidence and efficiency.

This milestone reinforces Grovity's role as an enabler of the payments ecosystem — helping partners unlock more value from every transaction by bringing clarity, context, and verified intent into the flow.