HAUPPAUGE, N.Y. - June 22, 2018 - eTradeWire -- GrooveCar, the nation's leading online auto loan growth partner for credit unions, and its auto leasing program, CU Xpress Lease, will be part of the exciting line up of innovative exhibitors at the 2018 America's Credit Union Conference (ACUC). Held in Boston, June 28-July 1, 2018, the conference will allow attendees the opportunity to enhance their learning experience with sessions focusing on cultivating ideas, auto lending, multicultural member needs, cybersecurity, success in the Hispanic market and more.

GrooveCar will be displaying the next generation of engagement tools for online auto research and shopping, with its GrooveCar Direct program. Also in attendance is CU Xpress Lease, GrooveCar's national leasing program for credit unions that has funded over 105,000 leases totaling over $4 billion since 2006.  Credit unions in attendance can learn about these loan growth options and services available to help promote to members.  "This is an important time to deepen your connection with members and become more relevant with today's car shoppers. These programs will dramatically increase the credit unions ability to be competitive and capture more volume," states Robert O'Hara, VP of Strategic Alliances, GrooveCar Inc.

Attendees are invited to stop by booth #308 for a personal demonstration of the programs and discuss how easy it is to get started. Credit unions will discover new strategies are readily available to assist in remaining relevant with members during the entire vehicle buying journey.

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The auto buying resource comes complete with all the customized marketing support materials to communicate with members right away. GrooveCar Direct and CU Xpress Lease are the perfect programs for any credit union looking for auto loan growth. All the tools members are looking for, when making decisions and exploring options, including trade-in values, loan calculator, refinance calculator, build vehicles and save searches, online loan pre-approval and more, are built-in. New features introduced this year such as the Kelley Blue Book® Price Advisor tool, provides the Fair Market Range of vehicles found throughout more than 3 million vehicles in inventory listed. Understanding how others are shopping for vehicles will give the member a distinct advantage.

Auto leasing through CU Xpress Lease provides credit unions with the ability to remain competitive at the point of sale. When financial options are being weighed, leasing is often the most viable choice when the member is reviewing their needs, especially as it relates to monthly payment. This is often the most important concern a consumer will have. Credit unions with a leasing program can now be competitive 100 percent of the time. In many regions of the U.S., leasing can account for up to 70% of transactions, the national average is 30%. Providing this choice to consumers and dealers will keep the credit union competitive throughout the process. Providing an option for dealers to use another lease lender with lower payments than captives will lead to incremental growth and make the credit union significant at the point of sale.  "As a result, our credit union partners are projected to fund $1billion in lease volume in 2018 and we envision this getting stronger as we enter additional markets. Leasing continues to grow in popularity with consumers, especially millennials. It's exciting for us to inform credit unions of our program and its potential, so please stop by our booth to find out more," O'Hara adds.

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It's important for credit unions to review strategies that help get them in front of members who are looking for information on auto purchasing and financing. The GrooveCar Direct program is designed to provide the credit union with the advantage of reaching members as the process begins with valuable content, research information and important buying considerations in a more convenient online format. In addition, lead generation features are built into the program allowing the credit union to receive alerts at each stage, before the member visits the dealership. Join us for a free demonstration today by visiting www.groovecarinc.com or emailing info@groovecar.com.

About GrooveCar:

Founded in 1999, GrooveCar, a Fusion AF company, provides automotive loan growth solutions to credit unions nationwide. The platform serves credit union members, as well as the general public, with the most informative and user-friendly auto search engine. The program is combined with an expansive dealership network surpassing five million vehicles; GrooveCar facilitates the entire car buying process, including shopping, researching, buying, leasing, and financing. Through the national auto-leasing program CU Xpress Lease, credit unions can take advantage of leasing opportunities in the new and pre-owned vehicle markets. CU Xpress Lease is the leading credit union lease program in the nation. Additional information on GrooveCar or CU Xpress Lease can be found at http://www.groovecarinc.com.

Contact:
Karen Johnson
Director of Public Relations
GrooveCar
Email: kjohnson@groovecar.com