bringing online grocery delivery to Greater Toronto Area: COO

eTradeWire News/10635214, headquartered in London, Ontario, is planning to expand their unique online grocery delivery experience to the Greater Toronto Area

MISSISSAUGA, Ontario - eTradeWire --, the popular grocery delivery service headquartered in London, Canada announced expansion plans, Friday morning.

The grocery delivery service is seeking to expand its service initially to Mississauga, Ontario, a suburb of the Greater Toronto Area, Canada's most populous city.  The company hasn't released an exact launch date as of yet nor figures related to the number of jobs it expects to create in the Toronto area, but COO T.D. Zebian did indicate that the company anticipates brisk growth over the next two to three quarters and expects employee count to increase in proportion.

"We experienced a tremendous spike in order volume in early 2020 as a result of the coronavirus pandemic and volumes have only risen since then. We continue to see steady growth in line with the changing nature of how people shop and get access to groceries. We know that the Toronto area market is a very dynamic one with a lot of opportunity for an online grocery delivery service like ours and we're excited to be able to offer a quality experience to the residents of Mississauga," Zebian said.

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Grocerocity also operates in the online food ordering space offering delivery of restaurant meals and competing with rivals such as Uber Eats and Door Dash, in southern Ontario.

In addition to groceries and meal delivery, the company runs a popular catering service that Zebian expects will "explode, revenue-wise" as lockdown measures are lifted and social gatherings such as weddings and other functions resume. "We're already starting to see a large number of inquiries and orders coming in on the catering side and so we anticipate profits will balloon as it's a high margin business," he added.

Mississaugans can expect Grocerocity to be fully operating in their city "no later than end of August," according to Zebian.


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1 Comment

  • Phil Norton:
    longtime resident of Dorchester Ontario (just outside of London Ontario) and I've used grocerocity since the beginning of the pandemic. Hands-down the best grocery delivery service in Canada. I tried Instacart a few times, but the quality of service was just no match to the dedication and attention to detail that the Grocerocity shoppers have. Happy customer here. - Phil