DARESBURY, U.K. - eTradeWire -- Greenlight Web, a digital marketing agency specialising in the engineering and manufacturing sectors, has announced an official partnership with Leadinfo, the leading B2B website visitor identification platform.

The partnership marks a significant addition to Greenlight Web's service offering, giving clients access to one of the most powerful lead intelligence tools available in the B2B space today.

Turning anonymous traffic into real opportunity

Most businesses invest in driving traffic to their website, yet the majority of those visitors leave without making contact. Research shows that only around 2% of B2B website traffic converts into a lead, meaning 98% of visitors disappear without leaving a trace. For companies operating in competitive sectors like engineering and manufacturing, that represents a significant volume of missed opportunity.

Leadinfo solves this by turning website traffic into accurate company names and details, while revealing how those companies behave on your site and which pages they have viewed. Rather than waiting for a prospect to fill in a contact form, businesses can now see who is already showing interest and act on it in real time.

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What this means for Greenlight Web clients

Through the partnership, Greenlight Web clients will be able to integrate Leadinfo into their broader digital marketing strategy, connecting website performance directly to sales pipeline activity.

The platform identifies key decision-makers within visiting companies enabling outreach to the right people at the right time. It also integrates with over 70 CRM and marketing tools, including Pipedrive, HubSpot and Salesforce, making it straightforward to build Leadinfo into existing workflows.

For Greenlight Web's engineering and manufacturing clients, where sales cycles are longer and decision-making units are complex, the ability to identify and prioritise high-intent accounts earlier in the buying journey is a meaningful competitive advantage.

A natural fit for B2B growth

The partnership reflects Greenlight Web's ongoing commitment to delivering measurable results for its clients and its broader growth strategy as an agency.

Diane Harvey, Head of Marketing at Greenlight Web, commented: "We're always looking at how we can give our clients a genuine edge and Leadinfo does exactly that. So much marketing effort goes into driving traffic to a website, but without the right tools, the majority of that interest goes undetected. Bringing Leadinfo into our offer is part of our commitment to making sure our clients aren't just visible online, they're converting that visibility into real sales conversations."

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The platform is GDPR compliant and trusted by over 15,000 users worldwide, making it well suited to the UK market and the regulatory requirements Greenlight Web's clients operate within.

Find out more

To learn how Leadinfo could work for your business as part of a wider digital marketing strategy, get in touch with the Greenlight Web team at www.greenlightweb.co.uk.