SAN FRANCISCO - eTradeWire -- After more than 20 years of research, thousands of conversations, and interviews with over 1,000 people, entrepreneur, author, TEDx speaker, and Global Chief Happiness Officer Edwin Edebiri announced the official launch of The CHO Collective®, a global movement built on one powerful belief:

Happiness is not an accident. It is a learnable skill.

The CHO Collective® is dedicated to teaching people how to learn, practice, and master happiness as a skill that transforms personal and professional lives. The movement brings together entrepreneurs, professionals, coaches, leaders, and purpose-driven individuals who believe happiness is the foundation for stronger relationships, better leadership, improved wellbeing, and greater success.

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"Happiness is not just a consequence of success. It is the precursor to it," said Edwin Edebiri, Founder of The CHO Collective® and Happreneurs™. "When people intentionally learn and practice happiness, they become better leaders, stronger entrepreneurs, and more fulfilled human beings."

The CHO Collective® will officially launch with a special live edition of the Happy Monday Message hosted by Edwin Edebiri on Monday, July 13, 2026, at 8:00 a.m. Pacific Time / 11:00 a.m. Eastern Time.

During the event, Edebiri will share the vision behind The CHO Collective®, explain why happiness is a learnable skill, and introduce the opportunity to become a Founding Member of this global movement.

Register for the live launch: https://sites.leadconnectorhq.com/preview/bs4YOUV3Poe9H9Ix8LOc?notrack=true

Members receive weekly Happiness Classes, practical tools, accountability, meaningful conversations, and the opportunity to become Happiness Ambassadors who spread positive change in their families, workplaces, businesses, and communities.

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The movement is open to entrepreneurs, business owners, executives, professionals, life coaches, business coaches, consultants, educators, students, nonprofit leaders, and anyone seeking greater purpose, resilience, and fulfillment.

"If you are happy, this movement needs you. If you are unhappy, you need this movement, because no one should navigate life's challenges alone."

About Edwin Edebiri

Edwin Edebiri is an entrepreneur, author, TEDx speaker, and Global Chief Happiness Officer. He is the Founder of The CHO Collective® and Happreneurs™. Through more than two decades of research, speaking, coaching, and community building, he teaches that happiness is a learnable skill that elevates every other skill.

To learn more or become a Founding Member, visit:
https://www.happreneurs.com/skool