REDLANDS, Calif. - eTradeWire -- General Auction Company is now accepting consignments for its upcoming online auction, scheduled for Friday, July 11, 2025. Sellers are invited to consign vehicles, heavy equipment, transit buses, tools, trailers, and commercial surplus for sale in one of Southern California's most trusted and well-attended public auctions.

The company is currently accepting consignments both on-site at its Redlands auction yard and off-site from qualified locations, offering sellers flexible options to meet their needs.

"This auction will feature a wide range of inventory, and we're excited to welcome consignments from both our regular dealer network and the general public," said Greg Fuher, Executive General Manager of General Auction Company. "Whether it's one item or an entire fleet, we make the process easy, professional, and effective."

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General Auction Company offers extensive exposure through its online bidding platform, aggressive marketing, and established buyer base throughout the U.S. and beyond.

"We're proud to provide a competitive platform that brings together serious buyers and motivated sellers," Fuher added. "Now is a great time to turn your surplus assets into cash."

Interested consignors are encouraged to contact the auction office at (714) 670-8510 or visit www.generalauction.com to learn more and get started.