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Gen Z's Top 50 CPG Brand Ranking Released in New Report from dcdx

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NEW YORK - eTradeWire -- dcdx has released their Q1 2024 Gen Z Food & Beverage CPG Brand Rankings Report, a ranking of the top 50 brands in CPG for Gen Z by their Brand Magnetism.

In 2024, the CPG industry is experiencing a transformed competitive environment where traditional brands face competition from new, fast-moving players. Young consumers of today are inundated with more options than ever. Compared to our 2022 CPG Report, the number of brands responsible for half of all online conversations has increased from 5 to 9 - signaling this growth and expansion of competitive players in the space.

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CPG brands are capturing the attention of young consumers by enabling them to express their individuality through their connection to the brand. This extends beyond just following food trends; what this shift reflects is a departure from a reliance on internet trends to stay relevant, a signal of trend fatigue setting in industry-wide.

Understanding how brands can do this becomes imperative in this increasingly competitive world. This is the foundation of Brand Magnetism.

To see the full report, visit https://dcdx.co/top-50-gen-z-cpg-brands-q1-2024

Source: dcdx
Filed Under: Marketing

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