HOUSTON - eTradeWire -- Gatby, a technology company transforming how Texans shop for electricity, officially launches its platform offering consumers a transparent, data-driven marketplace to compare, select, and enroll in the best energy plans available in deregulated areas.

For too long, shopping for electricity in Texas has been confusing and opaque. Gatby simplifies that process by combining real-time electricity rate data, advanced AI insights, and a simple enrollment experience — giving Texans a smarter way to power their homes.

Why a Free and Open Marketplace Matters

Electricity is essential, yet many marketplaces profit from steering customers toward plans with higher commissions. Gatby changes that dynamic by operating as a free, unbiased, and consumer-first platform.

"A transparent marketplace isn't just good for consumers — it's good for Texas," added Ben Thomas. "Competition drives innovation, fairness, and better pricing. When every Texan can see their options clearly, everyone wins — from the grid to the wallet."

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Texas is the largest deregulated electricity market in the U.S., with over 26 million residents having the power to choose their provider. Yet, many consumers struggle to navigate complex rate structures, hidden fees, and limited transparency. Gatby aims to fix that by becoming the go-to destination for clear, side-by-side plan comparison.

About Gatby

Gatby is a Houston-based energy technology company redefining how consumers shop for electricity in deregulated markets. By combining transparency and simplicity, Gatby empowers Texans to make informed choices that fit their lifestyle and budget. The platform is free to use and designed to make switching electricity plans as easy as a single click.

Learn more or compare plans:

For Houston at https://gatby.com/compare-electricity-rates/texas/electricity-plans-in-houston

For other Texas cities at https://gatby.com/compare-electricity-rates/texas