LYNCHBURG, Va. - eTradeWire -- A new movement is rising in the pet world, fueled by love, loss, and truth. Today, Nikki Kendal, CPCN, Certified Professional Canine Nutritionist, former teacher, and devoted Paw Parent, officially launched KIBBLELESS™, a grassroots initiative helping families transition their dogs away from kibble and toward whole, nourishing food.

The Kibbleless story was born from heartbreak. After opening a trusted bag of kibble, Nikki lost two of her doodles—Marley and Dreamer—just weeks apart. Only her youngest, Smitten, survived, thanks to an emergency switch to fresh, human-grade food.

"I never imagined the food I trusted could take their lives," said Kendal. "But when I realized Smitten could be saved by real food, I knew I had to help other Paw Parents avoid the same tragedy. That's why Kibbleless exists—so no one feels alone in this."

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At launch, the KIBBLELESS™ movement offers families several ways to learn, connect, and take action:

• Don't Feed Me Pancakes — A heartwarming children's book starring Smitten the doodle, helping parents and kids understand what dogs really need to thrive. Available now in paperback and Kindle editions on Amazon.
• Educational programs — Online resources including Before the Bowl™, which teaches the critical preparation step most people miss before switching diets, and The Kibbleless Challenge™, a guided 30-day program that walks Paw Parents through the transition with support and community.
• Community and resources — A growing hub with resouces and the "Go Kibbleless" pledge, inviting Paw Parents everywhere to stand together.

KIBBLELESS is grounded in both love and science, drawing inspiration from leading voices in canine nutrition such as Dr. Conor Brady, while staying true to its central mantra:

"Love them. Nourish them. Respect their nature. Because dogs deserve food as pure as their hearts."

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About KIBBLELESS™

KIBBLELESS™ is more than a brand—it's a movement. Built from Nikki Kendal's personal story of loss and healing, KIBBLELESS exists to expose the hidden dangers of commercial dog food and empower Paw Parents to reclaim their dogs' health with real food.

About Nikki Kendal, CPCN

Nikki Kendal, CPCN, is a Certified Professional Canine Nutritionist, former elementary teacher, and founder of KIBBLELESS™. After losing two of her dogs to kibble poisoning, she dedicated her life to educating families, challenging industry myths, and guiding Paw Parents through the safe transition to whole-food nutrition.

Learn more at: https://kibbleless.com

Full media kit: https://kibbleless.com/media

Founder Spokesperson:
Nikki Kendal, CPCN, Founder, KIBBLELESS™

Media Contact:
Aiden Kendal, Media Contact
KIBBLELESS™
media@kibbleless.com