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Former Campbell's Soup Executive Launches Innovative Food Brand with Large-Scale Give Back Program

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Former Food Executive and His Wife Disrupt Food Industry Through Launch of New Brand into Major Grocery Retailer with Expanded Food Bank Program

TORONTO - eTradeWire -- Sher Produce Technologies, a local fruit and vegetable processor and technology company, launched their patent pending "Fresh Fruit and Veggie" squares into Metro supermarkets this month with a mission to help people within their own community. Despite having been able to feed 100,000 Toronto locals throughout the pandemic, they pledge to feed 10,000 more this upcoming month.

One of the reasons Tim and Sherri Sinclair started the company was because of Tim's challenging upbringing.

"I've experienced first hand what it means to grow up in an impoverished household. As a child, I watched my single Mom struggle to put food on the table for us. Without the food bank's help, we would have gone hungry," said Tim Sinclair, Co-Founder of Sher Produce Technologies.

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Sher Produce shares the love with local food banks who are in dire need of products such as theirs, particularly during COVID-19.

Approximately one in seven Canadians (14.6%) were estimated to live in a food-insecure household in May 2020, with numbers increasing as a result of the pandemic. Because of this, Sher Produce pledges to feed one person in need from the same community that their product is purchased through, as a part of their "Buy One, Feed One" program.

"We are really trying to get as many donations as possible and our clients love their Fruit and Veggie Squares because they taste great and are nutritious," said Chantel Williams, President and Founder of the Downtown Coalition Food Rescue.

"Many food banks may not have access to nutrient-dense food options given how they collect non-perishable food items" added Sherri Belton, wife of Tim Sinclair and Co-Founder of Sher Produce.



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Sher Produce is a family owned business that was founded in 2012. The produce processor, which is located in the GTA, is planning to launch in other major grocers this year to "Sher" the love. Their dual mission and goal is to help families "eat good, do good and feel good," when consuming their nutrient-dense, great tasting snacks, while helping the community through their "Buy One, Feed One" program.

Tim, who has over 30 years of experience in the food industry, worked with his wife Sherri who has a background in nutrition science. Together, they created Sher Squares with the intention of providing nutrient dense snacks made with real fruit, vegetables and protein with no additives, preservatives, gluten or nuts.

For more information on Sher Produce visit their website at https://sherproduce.com/

Media Contact
Claude-Dee Laguerre

Source: Sher Produce Technologies
Filed Under: Food

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