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NEWSPAPERS ARE IN A UNIQUE POSITION TO GENERATE TREMENDOUS ADVERTISING REVENUES FROM SPECIAL SECTIONS FEATURING CONTINUING COVERAGE OF THE CHANGES IN OUR NATURAL WORLD THROUGHOUT THE SEASONS IN THE AREAS IN WHICH THEY PUBLISH
"In today's extremely competitive media environment, one of the unique things that newspapers can do to generate a lot more advertising revenue is to set up special sections featuring continuing coverage of the changes in our natural world throughout the seasons in the areas in which they publish," according to Robert Barrows, President of R.M. Barrows Advertising & Public Relations in San Mateo, California.
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Along these lines, Barrows has developed a proposal for a new kind of nature and home type section that could help generate very substantial advertising revenues for large and small newspapers, and it could be done in every city and town across the planet.
He calls the proposal "Money Grows on Trees and other Natural Scenes."
In addition to an overview of the marketing potentials, the proposal also includes sample copy and layouts plus several spreadsheets showing the kind of money that a lot of advertisers have already been spending in nature and home type content.
"There are already a tremendous number of local, regional and national advertisers that already spend a lot of money in nature and home type content, says Barrows, and these kinds of sections can be done on a daily basis, a weekly basis, a monthly basis, a quarterly basis and also on an annual basis...and they would be both interesting and informative to a wide variety of readers."
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"Plus, this kind of nature and home type section could be started immediately!
"And, since there is also strong news content with coverage of severe weather events and the way that weather affects our daily lives and commerce, you might also find that this kind of content could become one of the most popular sections in your newspaper, says Barrows...and in addition to the news and nature content...who can resist the allure of photos of everything from baby animals at local farms and ranches to beautiful photos of flowers and trees as they change throughout the seasons."
In addition to the "Money Grows on Trees and other Natural Scenes" proposal, Barrows has also developed several other proposals for some projects and promotions that could also help generate tremendous advertising revenues for newspapers and multimedia companies.
For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405, www.barrows.com
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