MELBOURNE, Australia - eTradeWire -- FiLLi Cafe to Make Australian Debut with First Melbourne Location

Dubai-founded café brand known for its signature tea culture set to open in Carlton on 6July, 2026

Melbourne, Australia — July 2026

FiLLi Cafe, the Dubai-based café brand best known for its famous Zafran Tea, is set to open its first Australian location at 173 Lygon Street, Carlton, with operations expected to start on 6 July 2026.

The opening marks the brand's entry into the Australian market and forms part of its continued international expansion across major global cities.

Founded in Dubai in 2004, FiLLi Cafe has grown to more than 100 locations across 13 countries, building a strong following around its signature Zafran Tea and a café concept centred on fast, accessible and tea-focused service.

The Melbourne café will introduce FiLLi's signature café experience to the Australian market, combining contemporary interiors, signature beverages and the warm hospitality that has become synonymous with the brand across its global locations.

Designed to capture the essence of the FiLLi experience, the Melbourne café will bring together contemporary interiors, signature beverages and the welcoming hospitality that has made the brand a familiar destination for customers across multiple international markets.

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Alongside its signature Zafran Tea and popular Karak Tea, guests will be able to enjoy a selection of specialty beverages, sandwiches, wraps and café favourites that have contributed to the brand's growing international following.

The Melbourne opening is being led by VR Group Australia, a diversified hospitality and restaurant operator with experience managing established food and beverage brands, including Nando's, Oporto, Bam Bam (Italian), Godfather and Spud bar. The group will oversee FiLLi Cafe's local operations and market rollout in Australia.

"FiLLi has built a strong presence across multiple international markets, and Australia represents a natural next step in our global growth journey," Director Sree Harsha Reddy for VR Group Australia said. "Melbourne's café culture, depth of competition and appreciation for quality offerings make it an ideal starting point for the brand in this market."

The Melbourne café is expected to open on 6 July 2026, subject to final preparations.

About FiLLi Cafe
FiLLi Cafe is a Dubai-founded café brand established in 2004, operating across more than 100 locations in 13 countries. The brand is known for its tea-led café concept, led by its signature Zafraan (Saffron) Tea.

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More than just a café, FiLLi has become known for making premium tea part of everyday life. Its signature Zafran (Saffron) Karak has developed a loyal following across international markets, whether enjoyed in-store, on the go or delivered fresh to customers at home. Built around convenience without compromising on quality, the brand has created a tea culture that appeals to busy professionals, students, families and anyone looking for an alternative to the traditional coffee run. With its all-day café menu and welcoming atmosphere, FiLLi offers a place to catch up with friends, take a break or simply enjoy a freshly prepared cup of tea any time of day.

About VR Group Australia
VR Group Australia is a hospitality and franchise operator with interests across food and beverage brands, including Nando's. The group oversees the Australian operations and expansion strategy for FiLLi Cafe.

Media Contact

FiLLi Cafe Australia
Issued by UAE Marketing on behalf of VR Group Australia
For media enquiries, contact VR Group Australia