NEW YORK - eTradeWire -- FANZO, the tech platform that links brands, rights holders and broadcasters with fans who aren't watching games in arenas and stadia, today announced that it will officially launch with partners in North America.

Rolling out in time to support the millions of fans following the FIFA World Cup in North America, it follows successful proof of concept executions in the UK, Europe and Australasia, backed by $30 million investment in their tech product.

Solving the headache of sports rights fragmentation and audience measurement in out-of-home premises, their platform enables digital activation with fans at a national scale, wherever they are watching sports socially.

Trusted by 47,000 partner venues worldwide and used by six million sports fans last year outside North America, FANZO counts properties ranging from TNT Sports to World Rugby and Diageo as partners.

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"Until now, reliably engaging the massive out-of-home audience has been impossible and has proved a hindrance to the commercial growth of sports as rights continue to fragment across different channels and platforms. FANZO has worked with global partners to solve this critical issue - simplifying broadcast for venues and helping fans watch games socially - opening up new possibilities for commercial growth in North America", said FANZO co-founder Leo MacLehose.

"Our mission is simple. We believe that sports experienced alone is meaningless. So we've built a digital platform that brings fans together to create unforgettable sporting memories in the world's best physical locations.

How FANZO Problem Solves For Every Side Of The Sports Market

Fans use FANZO to find great out-of-home venues nearby that are definitely showing their game on TV. In a sports market so convoluted that senators are calling in antitrust reviews, FANZO's market-leading tech solves a major pain point for fans who just want to watch their team.

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Commercial venues use FANZO's B2B SaaS toolkit to market live sports online, generate new business from fans looking to watch sports socially nearby, whilst saving hours per week on digital promotion.

Broadcasters include FANZO as part of their commercial package to venues to win new business, promising increased footfall and best-in-class marketing automation.

Brands use FANZO to impact behaviour throughout the out-of-home sports fan journey. Multiple digital touchpoints build awareness and consideration by ensuring fans choose to watch games in venues where certain products are sold.

Finally, Rights Holders use this infrastructure to drive greater value for existing partners or sell new sponsorship opportunities through increased inventory.

www.fanzo.com/en-us