DULUTH, Ga. - eTradeWire -- As the Owner and Founder of Lulu Promotions, Ismail Sirdah explains that event promotion is half the battle in planning an event. Having created dozens of successful promotional campaigns, Ismail Sirdah is here to share his best-kept secrets on event promotion for beginners.

IDENTIFY YOUR GOALS

Ismail Sirdah describes event promotion as the practice of using different marketing strategies and channels to get the word out about your event and drive attendance or registration. Once you've decided on a goal, you can start building your marketing plan and ensure that everything you do ties back to this goal. Additionally, you will want to think about your target demographic. Where are they located? What are their interests?  The choices you make regarding demographics and psychographics will affect the platforms you choose to focus on. Business event? Focus on LinkedIn. Fundraising event? Focus on Facebook.

More on eTradeWire News

• Q4 2020 | Austin Office | Research & Forecast Commericial Real Estate Report
• Conservancy of Southwest Florida elects four new board members at annual meeting
• Nova Biomedical FLEX2 Cell Culture Analyzer Adds Sample Retain Capability
• Cinema St. Louis and St. Louis Public Radio present free Best of Shorts program on Twitch on Feb. 20
• 360° Nation Launches Multimedia Music Channel

HAVE A WELL DEVELOPED PLAN

Secondly, Mr. Sirdah explains that your event marketing and promotion need to seamlessly fit into an integrated plan or coordinated campaigns across different marketing channels. Whether you're focusing on traditional print media, digital media, or both, your event brand should be recognizable through every touchpoint, and as a result, convert. This means using the same visual and verbal language throughout your marketing.

ENSURE YOUR INFORMATION IS SEO FRIENDLY

Next, Ismail Sirdah suggests optimizing your page for search engines (SEO). One of the first places that people go when they are looking for something to do? Google. The better your event listing and/or website incorporates search keywords that people may use to find your event, the better it will rank on their results. You might consider off-page SEO as well, posting your event on external pages with links back to your website—this contributes to a higher ranking on Google.

More on eTradeWire News

• Benchmark Int. Facilitated the Transaction BTW Scott, Singleton, Fincher & Co., PC & Park Associates
• Kaizen Finance Launches Staking to Foster the Widespread Adoption of DeFi
• Ismail Sirdah Describes the Best Practices for Holding Corporate Events
• MDAdvantage Appoints Pete Cammarano to Board of Directors
• Business Update from Fascinators Direct

Whether you're investing in brochures, flyers, out-of-home advertising, or digital initiatives, you might want to consider building anticipation before the official launch. You can encourage engagement by asking participants to share the contest on their stories, on a post, or with a friend.

ENHANCE YOUR VISIBILITY
Lastly, Ismail Sirdah (http://www.ismailsirdahbusiness.com) suggests sitting down with your team and brainstorming every possible opportunity for visibility. From handing out flyers at local events to running an Instagram contest, the sky's the limit. As Lulu Promotions grew to become the number one promotions company in Georgia within the Hispanic and Latino markets, Ismail Sirdah suggests keeping your eyes, mind, and heart open to new ideas because you never know what you will come up with.