NEW YORK - eTradeWire -- The Endurance Sports Media Group (ESMG) has partnered with Adapex to improve monetization performance across its publisher portfolio through programmatic optimization, header bidding, and yield management.

One of the first sites onboarded through the partnership was Sportstats.com, a leading endurance sports timing and event results platform serving athletes and race organizers worldwide.

After auditing the site's monetization setup, Adapex implemented several changes focused on improving auction performance and increasing competition for inventory, including:

• Integration of Merlin™, Adapex's header bidding wrapper
• Expanded bidder participation
• Optimization of auction settings and bid timeouts
• Monetization of previously unserved inventory
• Yield optimization based on performance data and auction behavior

Within three months, Sportstats saw:

• +69% revenue growth
• +162% eCPM increase

These improvements occurred during Q1, typically a slower period for publisher revenue.

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"I knew the programmatic advertising on Sportstats had more potential, and I spent time looking for the right partner to improve it," said Ed Hoffman. "Adapex brought a practical, data-driven approach, and the results were clear very quickly."

"ESMG has built a strong audience and advertising network within the endurance sports market," said Raquel Rosenthal. "We're excited to partner with a team that understands the value of its audience and is focused on long-term growth. Our work centered on improving auction efficiency, increasing competition, and strengthening overall monetization performance."

About Adapex (https://www.adapex.io)
Adapex is a publisher monetization and ad technology company that helps digital publishers increase revenue through programmatic strategy, header bidding, identity solutions, and hands-on yield optimization. The company works with publishers and content owners, combining proprietary technology with a high-touch service model focused on improving performance, increasing demand competition, and maximizing the value of every impression.

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About  Endurance Sports Media Group (ESMG) (https://endurancesportsmediagroup.com/)
Endurance Sports Media Group (ESMG) is an athlete intent and audience activation platform focused exclusively on the endurance sports industry.

Through a curated network of endurance publishers, event platforms, and live athlete engagement channels, ESMG captures verified athlete intent signals across the race lifecycle — from discovery and registration to training, gear research, live tracking, results engagement, and recovery.

ESMG transforms real-time athlete behavior into privacy-first audience intelligence, enabling brands to activate high-intent endurance audiences through endemic media, retargeting, and performance-driven campaign strategies at the moments when engagement and conversion potential are highest.