HOUSTON - eTradeWire -- Colleen Ellison, Co-Founder of Ellison Development, will be speaking at IMN's Residential Ground-Up Construction Spring Forum in Houston, joining industry conversations focused on leadership, affordability, and the evolving realities facing today's homebuyers.

The event will be held April 9–10, 2026, at the Hyatt Regency Houston Galleria, bringing together builders, developers, investors, contractors, and other leaders involved in single-family residential construction. Colleen Ellison is listed among the event's speaker lineup.

Ellison is expected to contribute to discussions around two issues shaping the industry today: the advancement of women in homebuilding leadership and the ways builders are responding to buyer challenges tied to rising rates, inflation, and affordability pressure.

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As co-founder of Ellison Development, Ellison brings more than 25 years of real estate experience across commercial, industrial, retail, and residential sectors. Her work has consistently focused on the intersection of strategy, technology, and execution, with a strong emphasis on data-driven land planning, marketing, and community development.

"At a time when affordability is under pressure from multiple directions, these conversations matter," said Ellison. "Preserving pathways to homeownership requires intentional decisions at the land, infrastructure, and product level, along with a clear understanding of how economic conditions affect real families."

Ellison previously served as President of Sales and Marketing at ASGi Homes, where her leadership helped support the company's growth through a challenging affordability environment and contributed to its successful acquisition by D.R. Horton.

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Today, she leads Ellison Development alongside her husband and business partner, Bill Ellison, with a focus on creating attainable communities that support long-term homeownership and economic stability for working families.

IMN describes the Residential Ground-Up Construction Spring Forum as a gathering place for leaders shaping the future of single-family construction, with programming centered on growth, market trends, labor, costs, zoning, capital, and strategy.

More information about Colleen Ellison's speaker profile is available through the official event website.
https://informaconnect.com/imn-residential-ground-up-construction-spring/speakers/colleen-ellison