BEVERLY HILLS, Calif. - eTradeWire -- Facial lifting is recognized for being one of the most noble plastic surgeries in the field of aesthetics with a focus on facial rejuvenation, and has undergone several innovations to overcome pain, swelling and bruising during the procedure. One of the most recent discoveries was launched as the "Jowl Lift", a technique developed by doctor Dr. Paulo Martin, vice-president of the Brazilian College of Plastic Surgery, and which arrives as an improved solution for a younger and more attractive look without the need of extremely invasive and painful interventions.

The success of the procedure is that it rejuvenates the face and also retracts the double chin in a more natural way than a facelift. "I created the technique when I was at a conference in Monte Carlo, 20 years ago, and they introduced me to Nefertiti's Botox, a type of application on the side of the neck that caused the elevation of the cheek, in the middle third of the face. It was then that I developed a procedure that is more effective than Botox applications and less traumatic than a facelift, which rejuvenates and better defines the contours of the face", says Dr. Martin.

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The procedure is exclusive and unprecedented, because it does not carry the risk of "excessively stretching" the face as can happen with a facelift. "It's like going back to the way you were before, with a much more natural and subtle appearance." The procedure is minimally invasive and recovery is much easier: "The patient can return to normal activities in one or two days and physical activities in a week". Furthermore, the treatment is long-lasting: "I have patients who had a jowl lift 18 years ago," he explains.

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