WASHINGTON - eTradeWire -- The Protect Us Kids Foundation (PUK) is partnering with the U.S. Department of Homeland Security (DHS) Center for Countering Human Trafficking's Blue Campaign. The collaboration aims to enhance efforts in combating human trafficking, particularly focusing on the exploitation of children through digital channels.

"We're so proud of this new partnership. It marks a significant step in our foundation's mission to protect vulnerable children from the growing online threat of human trafficking, especially in rural and marginalized communities. By joining forces with the DHS Blue Campaign, we're poised to extend our reach and impact both here and abroad," says PUK Founder & Board Chair Veda Woods.

The Protect Us Kids Foundation combats human trafficking by concentrating on several critical areas:
1. Awareness and Education - Providing comprehensive programs to inform children, youth, parents, and educators about online exploitation.

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2. Research - Conducting extensive research to understand online threats to children and develop targeted strategies.
3. Partnerships - Collaborating with health professionals, law enforcement, technology innovators, academia, and cybersecurity experts.
4. Technology Development - Developing technological solutions to monitor and block traffickers online.

The foundation's focus on rural and marginalized communities globally addresses several critical issues:

• Increased Vulnerability - Youth in these communities often lack access to resources and support systems.
• Digital Divide - Many young people in rural areas use the internet without adequate safety knowledge.
• Lack of Local Resources - These communities often have fewer trained law enforcement resources.
• Cultural Sensitivity - Integrating cultural sensitivities into prevention and education programs.
• Empowerment Through Education - Educating youth to advocate for safety within their communities.
• Global Network Building - Building a global network of vigilant communities.
• Early Intervention - Preventing trafficking situations before they occur.

"The Blue Campaign's team is incredible. We're eager to join forces on a variety of efforts to combat the significant challenges children face online. We're thrilled to start working together on an exciting virtual event later this year, so watch out for that this fall," says Woods.

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About Protect Us Kids Foundation
The Protect Us Kids Foundation is dedicated to combating human trafficking, focusing on the exploitation of children through digital channels. We provide educational programs, conduct research, build strategic partnerships, and develop technological solutions to protect vulnerable youth globally.

About DHS Center for Countering Human Trafficking Blue Campaign
The DHS Blue Campaign is a national public awareness campaign designed to educate the public, law enforcement, and other industry partners to recognize the indicators of human trafficking and how to appropriately respond to possible cases.